ppt技术分享系列1

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1、step3BOOMUPstep1BOOMUPBrandEssencefantasyPersonalityolder

2、successful

3、attractiveValuesexpressself

4、confidentBenefitsfashionablelookfitsmoodBrandstrategy브랜드,즉상표를광고선전등에의해널리알림으로써경쟁자의동일제품과자기제품과를차별해서경쟁상유리한입장을구축할것을노린마케팅전략이전략의최대목적은차별화(differentiation)에의한브랜드이미지의형성이다.차별화란,기

5、능과품질에거의차가없는정품간에마치그와같은차이가있는것처럼보이는주관적인상을가지도록만드는일이며,그결과로서특정브랜드상품을선호하게되는심리가브랜드이미지이다.출처–네이버백과사전step3BOOMUPstep1BOOMUPBrandEssencefantasyPersonalityolder

6、successful

7、attractiveValuesexpressself

8、confidentBenefitsfashionablelookfitsmoodBrandstrategy브랜드,즉상표를광고선전등에의해널리알림으로써

9、경쟁자의동일제품과자기제품과를차별해서경쟁상유리한입장을구축할것을노린마케팅전략이전략의최대목적은차별화(differentiation)에의한브랜드이미지의형성이다.차별화란,기능과품질에거의차가없는정품간에마치그와같은차이가있는것처럼보이는주관적인상을가지도록만드는일이며,그결과로서특정브랜드상품을선호하게되는심리가브랜드이미지이다.출처–네이버백과사전Case048step3BOOMUPstep1BOOMUPBrandEssencefantasyPersonalityolder

10、successful

11、attract

12、iveValuesexpressself

13、confidentBenefitsfashionablelookfitsmoodBrandstrategy브랜드,즉상표를광고선전등에의해널리알림으로써경쟁자의동일제품과자기제품과를차별해서경쟁상유리한입장을구축할것을노린마케팅전략이전략의최대목적은차별화(differentiation)에의한브랜드이미지의형성이다.차별화란,기능과품질에거의차가없는정품간에마치그와같은차이가있는것처럼보이는주관적인상을가지도록만드는일이며,그결과로서특정브랜드상품을선호하게되는심리가브랜드이미

14、지이다.출처–네이버백과사전Case048step3BOOMUPstep1BOOMUPBrandEssencefantasyPersonalityolder

15、successful

16、attractiveValuesexpressself

17、confidentBenefitsfashionablelookfitsmoodBrandstrategy브랜드,즉상표를광고선전등에의해널리알림으로써경쟁자의동일제품과자기제품과를차별해서경쟁상유리한입장을구축할것을노린마케팅전략이전략의최대목적은차별화(differentiation)

18、에의한브랜드이미지의형성이다.차별화란,기능과품질에거의차가없는정품간에마치그와같은차이가있는것처럼보이는주관적인상을가지도록만드는일이며,그결과로서특정브랜드상품을선호하게되는심리가브랜드이미지이다.출처–네이버백과사전