波特的全球商业战略教学教材.ppt

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1、波特的全球商业战略JAPANESECOMPANIESRARELYHAVESTRATEGIESMOSTJAPANESECOMPANIESIMITATE&EMULATEONEANOTHERTHUS,OEISWHATDISTINGUISHESONEFIRMFROMANOTHERHOMOGENIZATIONOFCOMPETITIVEADVANTAGESSTRATEGYRESTSONUNIQUEACTIVITIESSTRATEGYISACTINGDIFFERENTLYTHANRIVALSDOSO,STRATEGYIS

2、NOTSERVINGCUSTOMERSBUTSERVINGTHEMBETTERTHANOTHERSDOSTRATEGYISPERCEIVINGNEWPOSITIONSTOWOOCUSTOMERSSTRATEGICPOSITIONS&GENERICSTRATEGIESGENERICSTRATEGIES1)COSTLEADERSHIP2)DIFFERENTIATION3)FOCUSSTRATEGICPOSITIONSBASEDONCUSTOMERS’NEEDS(TRADITIONALSEGMENTTARGETI

3、NG)CUSTOMERS’ACCESSIBILITY(CARMIKECINEMAS;CITIES<200,000)VARIETYOFACOMPANY’SPRODUCTSORSERVICES(ACHOICEBASEDONPRODUCT/SERVICE,NOTCUSTOMERSEGMENT;JIFFYLUBE)SUSTAINABLESTRATEGICPOSITIONREQUIRESTRADE-OFFSINCONSISTENCIESINIMAGE&REPDIFFERENTPOSITIONSREQUIREDIFFE

4、RENTACTIVITIES(INFLEXIBLE)LIMITSONINTERNALCOORDINATION&CONTROLFITDRIVESCOMPETITIVEADVANTAGE&SUSTAINABILITYFIRSTORDERFITISCONSISTENCYBETWNEACHACTIVITY(FUNCTION)SECONDORDERFITWHENACTIVITIESAREREINFORCINGTHIRDORDERFITOCCURSWHENOPTIMIZATIONOFEFFORT(REDUCINGRE

5、DUNDANCY&WASTE)GENERALMANAGEMENT’SROLEDEFININGACOMPANY’SPOSITIONMAKINGTRADE-OFFSFORGINGFITAMONGACTIVITIESTHUS,PROVIDINGLEADERSHIPSTRATEGYASREVOLUTIONByGARYHAMELSTRATEGYASREVOLUTION10PRINCIPLES9ROUTESTOINDUSTRYREVOLUTION10PRINCIPLESSTRATEGICPLANNINGISN’TSTR

6、ATEGICWHICHWORDS?RitualisticReductionistExtrapolativePositioningElitistEasyInquisitiveExpansivePrescientInventingInclusiveDemanding10PRINCIPLES2)STRATEGYMAKINGMUSTBESUBVERSIVE3)THEBOTTLENECKISATTHETOPOFTHEBOTTLE4)REVOLUTIONARIESEXISTINEVERYCOMPANY5)CHANGEI

7、SNOTTHEPROBLEM;ENGAGEMENTISSTRATEGYASREVOLUTION6)STRATEGYMAKINGMUSTBEDEMOCRATIC7)ANYONECANBEASTRATEGYACTIVIST8)PERSPECTIVEISWORTH50IQPOINTS9)TOP-DOWN&BOTTOM-UPARENOTALTERNATIVES10)YOUCAN’TSEETHEENDFROMTHEBEGINNING9RoutestoIndustryRevolutionReconceivingaPro

8、duct/serviceGreatlyimproveprice/performanceSeparateform&functionAchievejoyofuseRedefiningMarketspacePushboundsofuniversalityStriveforindividualityIncreaseaccessibilityRedrawingIndBoundariesRescalingindustries