波士顿--互联网战略资料电子教案.ppt

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1、波士顿--互联网战略资料TOMSIEBELCEO,SiebelSystems“Ifyoucan’tgenerateprofits,significantmarketshareandcustomersatisfaction,youreoutofbusiness.”“OntheB2Bexchangeside,Idon’tthinkanyonewillsurvive.Theyareallgone.”THECAPITALMARKETSHADITALLWRONGTravelocityBarnsandnobel.comExpediaDrugstore.comEgghead.comPriceli

2、neeBayAmazon$123BWebvaneBayAmazonAllOther$11.4BISTHEREVOLUTIONOVER?July28,1794THEBUMPYRIDEOFECONOMICREVOLUTIONS1860-18901895-1925FUNDAMENTALFORCESAREATWORK120100804060200177017801775IndexWorkersperbushelofmanufacturedcottonEngland1770-83PriceoftheModelTtouringcar1908-20191019151920198519901995P

3、riceofCPUcomputingpower$/MIPS1982-95Lowerprocessingcosts...…withincreasedthroughput...FibercapacityTime1050104103102…andpowerfulnetworkeconomics020406080100012345678910nValueincreasesasthesquareofconnectionsProfitLossValueCost02v6v12v20v30v42v56v72v90vn(n-1)vF+0F+2cF+3cF+4cF+5cF+6cF+7cF+8cF+9c

4、F+10cF+ncValue,costConnectionsCostincreaseslinearlywithconnections…lowerstoragecosts...$/MBAverageHDsizeinPCatretail(GB)Harddrivesize(GB)Cost($/MB)LONGDISTANCEWholesale(Network)Design/buildOperations/maintenanceResale/interconnectionRetailSales/marketingAccountmanagementBillingRetailSales/mar

5、ketingAccountmanagementBillingNetworkDesign/buildOperations/maintenanceResale/interconnectionRetailRetailNetworkintelligenceValueaddedservicesWholesaleservicecreationNetworkintelligenceValueaddedservicesNetworkmanagement/dispatchWholesalePHARMACEUTICALSResearchDevelopmentTrialsRegistrationManuf

6、ac-turingSales&marketingIncreaseddevelopmentcostsRoleofblockbustersincreasingQualityoutsourcersavailableEasiercoordination1980s1990sResearchDevelopmentTrialsRegistrationManufac-turingSales&marketingAcademiclabsBiotechfirmsContractresearchorganizationsContractmfrsPBMsJVs/licensingELECTRICUTI

7、LITIESCOMPUTERINDUSTRYAT&T,MCIandSprint…fragmentedradicallyMicroprocessors,integratedcircuits,memorychipsComputersOperatingsystemsApplicationssoftwareMarketing,sales,anddistributionCommonstandardsTimebasedcompetition1995IntelMotor