某某的互联网战略资料备课讲稿.ppt

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1、某某的互联网战略资料TOMSIEBELCEO,SiebelSystems“Ifyoucan’tgenerateprofits,significantmarketshareandcustomersatisfaction,youreoutofbusiness.”“OntheB2Bexchangeside,Idon’tthinkanyonewillsurvive.Theyareallgone.”THECAPITALMARKETSHADITALLWRONGTravelocityBarnsandnobel.comExpediaDrugstore.comEgghead.comPricelineeBay

2、Amazon$123BWebvaneBayAmazonAllOther$11.4BISTHEREVOLUTIONOVER?July28,1794THEBUMPYRIDEOFECONOMICREVOLUTIONS1860-18901895-1925FUNDAMENTALFORCESAREATWORK120100804060200177017801775IndexWorkersperbushelofmanufacturedcottonEngland1770-83PriceoftheModelTtouringcar1908-20191019151920198519901995PriceofCPUc

3、omputingpower$/MIPS1982-95Lowerprocessingcosts...…withincreasedthroughput...FibercapacityTime1050104103102…andpowerfulnetworkeconomics020406080100012345678910nValueincreasesasthesquareofconnectionsProfitLossValueCost02v6v12v20v30v42v56v72v90vn(n-1)vF+0F+2cF+3cF+4cF+5cF+6cF+7cF+8cF+9cF+10cF+ncValue

4、,costConnectionsCostincreaseslinearlywithconnections…lowerstoragecosts...$/MBAverageHDsizeinPCatretail(GB)Harddrivesize(GB)Cost($/MB)LONGDISTANCEWholesale(Network)Design/buildOperations/maintenanceResale/interconnectionRetailSales/marketingAccountmanagementBillingRetailSales/marketingAccountmanag

5、ementBillingNetworkDesign/buildOperations/maintenanceResale/interconnectionRetailRetailNetworkintelligenceValueaddedservicesWholesaleservicecreationNetworkintelligenceValueaddedservicesNetworkmanagement/dispatchWholesalePHARMACEUTICALSResearchDevelopmentTrialsRegistrationManufac-turingSales&market

6、ingIncreaseddevelopmentcostsRoleofblockbustersincreasingQualityoutsourcersavailableEasiercoordination1980s1990sResearchDevelopmentTrialsRegistrationManufac-turingSales&marketingAcademiclabsBiotechfirmsContractresearchorganizationsContractmfrsPBMsJVs/licensingELECTRICUTILITIESCOMPUTERINDUSTRYAT&T

7、,MCIandSprint…fragmentedradicallyMicroprocessors,integratedcircuits,memorychipsComputersOperatingsystemsApplicationssoftwareMarketing,sales,anddistributionCommonstandardsTimebasedcompetition1995IntelMotorol