主题咖啡厅项目建设商业计划书.docx

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4、厅概况...........................................6（一）主营业务.......................................6（二）特色经营........................................6（三）经营时间........................................7（四）地理位置.......................................7二、市场调查情况与市场分析.............................

5、..7（一）调查报告及分析..................................7a,关于咖啡厅开设小组讨论的服务的分析：.............8b、关于咖啡厅开设自习活动服务的分析：..............8c、关于校园咖啡厅举办生日Party的分析：............9d、关于选择校内咖啡厅还是校外咖啡厅通宵自习的调查：10（二）市场状况分析...................................101，消费者需求分析.................................102.竞争的优劣分析.

6、.................................13三、店面设计............................................14（一）店面俯视图.....................................14（二）店外设计.......................................14（三）店内设计.......................................151、主色调.........................................152

7、、灯光及灯饰.....................................153、墙面装饰.......................................1624、桌位...........................................165、吧台设计.......................................166、音乐...........................................167、咖啡屋布置特色：...............................

8、17四、运营方案.......................................