果蔬店创业计划书.docx

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1、【果蔬店创业计划书】水果电商创业计划书　　果蔬店创业计划书　　目录　　第一章执行概要·····················41,1、公司概况··························41,2、成员情况··························4　　、产品/服务描述·······················4　　、行业及市场·························5　　、营销策略··························6　　、融资计划··························6　　、风险及对策················

2、·········6　　、退出策略··························6　　第二章企业描述·····················7　　、公司介绍··························7　　、公司环境··························7　　、公司前景··························8　　第三章产品/服务····················8　　、产品背景··························8　　、产品特色和创新·······················9　　、产品采购···········

3、···············13　　第四章市场分析····················14　　、市场描述··························14　　、市场环境现状综述···················14　　、市场预测/需求预测···················15　　、竞争对手概览·····················15　　、本产品的市场地位···················16　　、目标市场··························17　　、目标消费群·························17　　、销售战略·····

4、·····················17　　第五章竞争分析····················19　　、竞争描述··························19　　、集中度分析·······················19　　、价值链分析·······················20　　、行业生命周期分析····················20　　、竞争战略/市场进入障碍···················21　　第六章管理团队····················23成员分析····························23　　第七章企

5、业战略····················24特色服务····························24　　、更新鲜，更廉价·····················24　　、独特地引导消费·····················24　　、提供多种多样的服务来针对不同的消费群··········25　　、深入挖掘水果的特性及消费者的其他需求··········26　　第八章财务计划····················26财务分析····························27　　第九章关键风险····················32如何降低成本·

6、·························32　　第一章执行概要　　一、公司概况　　公司名称：某某　　创业成员：熊、万、黄、宋　　成立时间：　　股东股份：四个人平均出资，股份各占25%　　主营业务：时令水果，绿色蔬菜，甜品，果蔬汁等　　公司地点：某某学院黄金校区内　　二、成员情况　　姓名：熊、万、黄、宋　　性别：女　　毕业院校：某某学院　　专业：人力资源管理　　职位：店长熊、销售员万、会计黄、采购员宋　　三、产品/服务描述　　产品介绍：主营时令果蔬，各种甜品，现榨果蔬汁　　技术水平：只要熟练都是简易的操作　　新颖独特性：自制的沙拉和现榨的果蔬汁是校内第一个做。　　可以按照顾

7、客　　要求及均衡营养搭配，有益于身体健康，甚至　　美容养颜　　优势：水果质优价廉，对人们的健康有益，属于绿色食品；　　低成本运作。　　风险小；产生的垃圾不会对学校环境有很大影响；减　　少学生对垃圾　　食品的依赖；我国水果业持续发展；不仅支持学生上　　门自助挑选。　　而且还配有送货上门的服务；不仅有果蔬卖，而且还　　有果蔬汁，沙　　拉；本店干净卫生，水果优质，水果新鲜程度绝对保　　证　　四、行业及市场　　行业前景：近几年，我国对水果业的重视，人民对水果的重　　视，不容小