structureandcontrols(战略,英文版)讲课教案.ppt

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1、StructureandControls(战略管理,英文版)StructureTypesAllorganizationsrequiresomeformoforganizationalstructuretoimplementandmanagetheirstrategiesFirmsfrequentlyaltertheirstructureastheygrowinsizeandcomplexityThreebasicstructuretypes:FunctionalStructureMulti-divisionalStructure(M-form)SimpleStructureStrat

2、egy&StructureGrowthPatternsSalesGrowthCoordinationandControlProblemsEfficientimplementationofformulatedstrategyMultidivisionalStructureEfficientimplementationofformulatedstrategySalesGrowthCoordinationandControlProblemsFunctionalStructureSimpleStructureSimpleStructureOwner/ManagerOwner/Managerm

3、akesallmajordecisionsdirectlyandmonitorsallactivitiesDifficulttomaintainthisstructureasthefirmgrowsinsizeandcomplexity*Production*Finance*Engineering*Accounting*Sales&Marketing*HumanResourcesFunctionalStructureFirststagebeyondaSimpleStructureAppropriateforsingleordominant-businessfirmsAllowsspe

4、cializationoftasksOvercomesinformationprocessinglimitsofsingleowner/managerFunctionaldepartmentheadsreporttoChiefExecutiveOfficerwhointegratesdecisionsandactionsfromacompany-widepointofviewRisksconflictsbetweenmyopicfunctionmanagersProductionFinanceEngineeringAccountingSales&MarketingHumanResou

5、rcesFunctionalStructureChiefExecutiveOfficerCorporateFinanceCorporateR&DCorporateMarketingCorporateHumanResourcesStrategicPlanningMarketingEngineeringOperationsPersonnelAccountingFunctionalStructureforCostLeadershipStrategyOfficeofthePresidentCentralizedStaffOperationsismainfunctionProcessengin

6、eeringisemphasizedratherthannewproductR&DFormalizedproceduresallowforlow-costcultureStructureismechanical;jobrolesarehighlystructuredRelativelylargecentralizedstaffcoordinatesfunctionsMarketingNewProductR&DOperationsHumanResourcesFinanceR&DMarketingFunctionalStructureforDifferentiationStrategyP

7、residentandLimitedStaffMarketingisthemainfunctionfortrackingnewproductideasNewproductR&DisemphasizedMostfunctionsaredecentralizedFormalizationislimitedtofosterchangeandpromotenewideasOverallstructureisorganic;jobrolesarelessstruct