商务英语写作教程chapter-1.ppt

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1、Chapter1PartsandFormatsofBusniessLetters商务书信写作组成部分及其格式LearningObjectives:Understandthestructureofabusinessletter.Knowtheimportanceofstandardizingthebusinessletterwriting.Learnthedesigningofanelegantletterhead,astandardizedinsideaddressandaperfectletterbody.Maste

2、rthecorrectarrangementofvariouspartsofaletter.Ⅰ.TheAimofLearningInternationalBusinessEnglishInordertodoexcellentinternationaltradingworkitisnecessarytokeepgoodcommunicationswithothersforofferingaperfectunderstandingbetweeneachother.Aftergettingnecessary,correcta

3、ndpromptinformationthebusinessmencancomeintocontactwiththeirpartnersinvolvedandmaketheirbusinessconcluded.Businessmenshouldbekeenonpromotingmutuallybeneficialbusinessarrangementsandonmakingquickandcorrectreactionstothebusinessinformation.Ⅱ.TheKeysofLearningGoodB

4、usinessEnglishInordertolearngoodbusinessEnglishonlyequippingyourselveswithbusinessknowledgeisnotpracticable.ThesolidEnglishfoundationandcertainabilityoftranslatingfromEnglishintoChineseandfromChineseintoEnglisharebothrequired.Therefore,itisnecessaryforthereaders

5、torememberthewords,phrasesandsentencepatternsinforeigntradefromtheearlybeginningofChapter1.Writethemdowninyournotebook,putitinyourpocketandtakeitalongwithyouanywhereinordertorecitethewords,phrasesandsentencepatternsatanytimewhenyouarefree.WhenyouuseyourbusinessE

6、nglishinyourletterwriting,don’tcreatethewords,phrasesandsentencesbyyourselves,tryyourbestjusttoimitateandtofollowthegoodEnglishusage.Asyouknow,yourskillcomesfrompracticesandyoursuccessesarriveonlywhenyourconditionsareripe.Ⅲ.StructureofBusinessLettersThereare13pa

7、rtsoftheBusinessLetterasfollows：(1)Letterhead(2)ReferenceandDate(3)InsideAddress(4)AttentionLine(5)Salutation(6)SubjectLine(7)Body①OpeningorIntroduction;②Details;③ResponseorAction;④Close(8)ComplimentaryClose(9)Signature(10)Initials(11)Enclosure(12)CarbonCopy(13)

8、PostscriptⅤ.TheWaysofUsingtheWritingPartsandTheirStandardizedDesigns1.LetterheadⅤ.TheWaysofUsingtheWritingPartsandTheirStandardizedDesigns2.ReferenceandDateInbusiness