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ID:59461961
大小:797.00 KB
页数:35页
时间:2020-09-15
《商务英语写作教程chapter-1.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、Chapter1PartsandFormatsofBusniessLetters商务书信写作组成部分及其格式LearningObjectives:Understandthestructureofabusinessletter.Knowtheimportanceofstandardizingthebusinessletterwriting.Learnthedesigningofanelegantletterhead,astandardizedinsideaddressandaperfectletterbody.Maste
2、rthecorrectarrangementofvariouspartsofaletter.Ⅰ.TheAimofLearningInternationalBusinessEnglishInordertodoexcellentinternationaltradingworkitisnecessarytokeepgoodcommunicationswithothersforofferingaperfectunderstandingbetweeneachother.Aftergettingnecessary,correcta
3、ndpromptinformationthebusinessmencancomeintocontactwiththeirpartnersinvolvedandmaketheirbusinessconcluded.Businessmenshouldbekeenonpromotingmutuallybeneficialbusinessarrangementsandonmakingquickandcorrectreactionstothebusinessinformation.Ⅱ.TheKeysofLearningGoodB
4、usinessEnglishInordertolearngoodbusinessEnglishonlyequippingyourselveswithbusinessknowledgeisnotpracticable.ThesolidEnglishfoundationandcertainabilityoftranslatingfromEnglishintoChineseandfromChineseintoEnglisharebothrequired.Therefore,itisnecessaryforthereaders
5、torememberthewords,phrasesandsentencepatternsinforeigntradefromtheearlybeginningofChapter1.Writethemdowninyournotebook,putitinyourpocketandtakeitalongwithyouanywhereinordertorecitethewords,phrasesandsentencepatternsatanytimewhenyouarefree.WhenyouuseyourbusinessE
6、nglishinyourletterwriting,don’tcreatethewords,phrasesandsentencesbyyourselves,tryyourbestjusttoimitateandtofollowthegoodEnglishusage.Asyouknow,yourskillcomesfrompracticesandyoursuccessesarriveonlywhenyourconditionsareripe.Ⅲ.StructureofBusinessLettersThereare13pa
7、rtsoftheBusinessLetterasfollows:(1)Letterhead(2)ReferenceandDate(3)InsideAddress(4)AttentionLine(5)Salutation(6)SubjectLine(7)Body①OpeningorIntroduction;②Details;③ResponseorAction;④Close(8)ComplimentaryClose(9)Signature(10)Initials(11)Enclosure(12)CarbonCopy(13)
8、PostscriptⅤ.TheWaysofUsingtheWritingPartsandTheirStandardizedDesigns1.LetterheadⅤ.TheWaysofUsingtheWritingPartsandTheirStandardizedDesigns2.ReferenceandDateInbusiness
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