人教版高中英语配套ppt课件选修9 unit 5 period .ppt

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1、Unit5InsideadvertisingQUESTIONSONADSAseniorEnglishclasshasbeenlisteningtoatalkbythepresident，MsTeflon，ofanadvertisingcompany.Nowitisthestudents'turntoaskquestions.(MsTeflon＝MMrHall＝HKate＝KBen＝BSarch＝STom＝T)H：Thankyou，MsTeflon，fortakingtimetocomeandtalktousabouttheworldofadvertising.

2、I'msurewe'vealllearnedalot.Now，students，haveyouanyquestionsforMsTeflon？...Kate?K：Um.IfoundyourtalkveryinterestingandIcanseethattheworkofanadvertisingagencyisverycomplicatedandalsoveryexpensive.Butdoadvertsreallywork？Ihardlyevernoticethem，andevenwiththeonesIdonotice，Iusuallyforgetthe

3、nameoftheproduct.M：That'sanexcellentquestion.Andyou'requiteright，wedon'tnoticemanyoftheadvertisementsweseeorheareveryday.Butwedorememberadsforproductswewouldliketohave.Afterthislesson，trythisexperiment.Eachofyouwritesdownthenameoftheproductthatisadvertisedinthetwoorthreeadvertisemen

4、tsyoudoremember.Thenmakealist.Iguaranteethatthelistwillbequiteshortbecausemostofyouareinterestedinthesameproducts，suchassportsshoes，fashionclothes，moviesandsoon.Ithinkyouwillrememberthenamesoftheseproductssimplybecausetheyarerelevanttoyourlifestyle.H：Anotherquestion？Ben.B：MsTeflon，y

5、ou'vetalkedabouthowmuchmoneycompaniesspendonadvertising.Well，iftheydidn'tspendthatmoney，wouldn'tthethingswebuybecheaper?M：Goodpoint，Ben.Butyousee，acompany'sadvertisingcostisaverysmallpartoftheiroverallbudget.Theyspendhundredsoftimesmoremoneyinmakingtheproductsandgettingthemintothesh

6、ops.Soyousee，savingonadvertisingwouldn'tmakemuchdifferencetothecost.S：Ifindadvertsannoying.TheyinterruptmyprogrammesontelevisionandallthosebigbillboardsaroundtownaresoURGLY.Advertisingbenefitstheadvertiser，butitdoesn'tbenefitordinarypeople.Wouldn'tourworldbebetterifwemadeadvertising

7、illegal?M：Yes，Iunderstandyourfeelings，butinfact，we'dbealotworseoffwithoutadvertising.Forastart，therewouldbenomagazines.Yousee，itcostsalottoproduceamagazine，andthey'dbeveryexpensivetobuyiftheadvertisersdidn'tpaymostofthecostbybuyingadvertisingspaceinthemagazine.Thesamethingappliestot

8、elevision.Theadspay