人教版高中英语配套ppt课件：选修9 unit 5 period 1.ppt

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1、Unit5InsideadvertisingQUESTIONSONADSAseniorEnglishclasshasbeenlisteningtoatalkbythepresident，MsTeflon，ofanadvertisingcompany.Nowitisthestudents'turntoaskquestions.(MsTeflon＝MMrHall＝HKate＝KBen＝BSarch＝STom＝T)H：Thankyou，MsTeflon，fortakingtimetocomeandtalktousabouttheworldofadvertising.I'msurewe'veallle

2、arnedalot.Now，students，haveyouanyquestionsforMsTeflon？...Kate?K：Um.IfoundyourtalkveryinterestingandIcanseethattheworkofanadvertisingagencyisverycomplicatedandalsoveryexpensive.Butdoadvertsreallywork？Ihardlyevernoticethem，andevenwiththeonesIdonotice，Iusuallyforgetthenameoftheproduct.M：That'sanexcelle

3、ntquestion.Andyou'requiteright，wedon'tnoticemanyoftheadvertisementsweseeorheareveryday.Butwedorememberadsforproductswewouldliketohave.Afterthislesson，trythisexperiment.Eachofyouwritesdownthenameoftheproductthatisadvertisedinthetwoorthreeadvertisementsyoudoremember.Thenmakealist.Iguaranteethatthelist

4、willbequiteshortbecausemostofyouareinterestedinthesameproducts，suchassportsshoes，fashionclothes，moviesandsoon.Ithinkyouwillrememberthenamesoftheseproductssimplybecausetheyarerelevanttoyourlifestyle.H：Anotherquestion？Ben.B：MsTeflon，you'vetalkedabouthowmuchmoneycompaniesspendonadvertising.Well，iftheyd

5、idn'tspendthatmoney，wouldn'tthethingswebuybecheaper?M：Goodpoint，Ben.Butyousee，acompany'sadvertisingcostisaverysmallpartoftheiroverallbudget.Theyspendhundredsoftimesmoremoneyinmakingtheproductsandgettingthemintotheshops.Soyousee，savingonadvertisingwouldn'tmakemuchdifferencetothecost.S：Ifindadvertsann

6、oying.TheyinterruptmyprogrammesontelevisionandallthosebigbillboardsaroundtownaresoURGLY.Advertisingbenefitstheadvertiser，butitdoesn'tbenefitordinarypeople.Wouldn'tourworldbebetterifwemadeadvertisingillegal?M：Yes，Iunderstandyourfeelings，butinfact，we'dbealotworseoffwithoutadvertising.Forastart，therewo

7、uldbenomagazines.Yousee，itcostsalottoproduceamagazine，andthey'dbeveryexpensivetobuyiftheadvertisersdidn'tpaymostofthecostbybuyingadvertisingspaceinthemagazine.Thesamethingappliestotelevision.Theadspay