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1、Passage1Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"footwearforyuppies(雅皮士·少壮高薪职业人士)".TheycontendthatReebokshoesappealtodiversemarketsegments,especiallynowthatthecompanyoffersbasketballandchildren'sshoesfortheunder-18setandwalkingshoesforold
2、ercustomersnotinterestedinaerobics(健身操)orrunning.Theexecutivesalsopointoutthatthroughrecentacquisitionstheyhaveaddedhikingboots,dressandcasualshoes,andhigh-performanceathleticfootweartotheirproductlines,allofwhichshouldattractnewandvariedgroupsofcustomers.Stil
3、l,despiteitsemphasisonnewmarkets,Reebokplansfewchangesintheupmarket(高档消费人群的)retailingnetworkthathelpedpushsalesto$1billionannually,aheadofallothersportsshoemarketers.Reebokshoes,whicharepricedfrom$27to$85,willcontinuetobesoldonlyinbetterspecialty,sportinggoods
4、,anddepartmentstores,inaccordancewiththecompany'sviewthatconsumersjudgethequalityofthebrandbythequalityofitsdistribution.Inthepastfewyears,theMassachusetts-basedcompanyhasimposedlimitsonthenumberofitsdistributors(andthenumberofshoessuppliedtostores),partlyouto
5、fnecessity.AttimestheunexpecteddemandforReebok'sexceededsupply,andthecompanycouldbarelykeepupwithordersfromthedealersitalreadyhad.Thesefulfillmentproblemsseemtobeundercontrolnow,butthecompanyisstillselectiveaboutitsdistributors.Atpresent,Reebokshoesareavailabl
6、einaboutfivethousandretailstoresintheUnitedStates.Reebokhasalreadyanticipatedthatwalkingshoeswillbethenextfitness-relatedcraze,replacingaerobicsshoesthesamewayitsbrightlycolored,softleatherexercisefootwearreplacedconventionalrunningshoes.Throughproductdiversif
7、icationandcarefulmarketresearch,ReebokhopestoavoidthedistributionproblemsNikecameacrossseveralyearsago,whenNikemisjudgedthestrengthoftheaerobicsshoecrazeandwasforcedtounloadhugeinventoriesofrunningshoesthroughdiscountstores.Yuky1.Reebok'sviewthat"consumersjudg
8、ethequalityofthebrandbythequalityofitsdistribution"(Line5,Par2)impliesthat______.A.thequalityofabrandismeasuredbytheservicequalityofthestoresellingitB.thequalityofaproductdetermine
