资源描述：
《可口可乐英文介绍》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、CompanyprofileTheCoca-ColaCompanyisanAmericanmultinationalbeveragecorporationandmanufacturer,retailerandmarketerofnon-alcoholicbeverageconcentratesandsyrups.[ThecompanyisbestknownforitsflagshipproductCoca-Cola,inventedin1886bypharmacistJohnStithPembertoninColumbus,Georgia.T
2、heCoca-Colaformulaandbrandwasboughtin1889byAsaCandlerwhoincorporatedTheCoca-ColaCompanyin1892.BesidesitsnamesakeCoca-Colabeverage,Coca-Colacurrentlyoffersmorethan500brandsinover200countriesorterritoriesandservesover1.7billionservingseachday.Thecompanyoperatesafranchiseddist
3、ributionsystemdatingfrom1889whereTheCoca-ColaCompanyonlyproducessyrupconcentratewhichisthensoldtovariousbottlersthroughouttheworldwhoholdanexclusiveterritory.TheCoca-ColaCompanyownsitsanchorbottlerinNorthAmerica,Coca-ColaRefreshments.TheCoca-ColaCompanyisheadquarteredinAtla
4、nta,Georgia,UnitedStates.ItsstockislistedontheNYSEandispartofDJIA,S&P500Index,theRussell1000IndexandtheRussell1000GrowthStockIndex.ItscurrentchairmanandchiefexecutiveisMuhtarKent.ProductWithaportfolioofmorethan3,300beverages,fromdietandregularsparklingbeveragestostillbevera
5、gessuchas100percentfruitjuicesandfruitdrinks,waters,sportsandenergydrinks,teasandcoffees,andmilk-andsoy-basedbeverages,etc.theirvarietyspanstheglobe.·Coca-cola·Nestle雀巢·Sprite雪碧·Icepurifiedwater冰露·Qoo酷儿·MinuteMaid美之源Coca-ColabrandsTabwasCoca-Cola'sfirstattempttodevelopadiet
6、softdrink,usingsaccharinasasugarsubstitute.Introducedin1963,theproductisstillsoldtoday,althoughitssaleshavedwindledsincetheintroductionofDietCoke.TheCoca-ColaCompanyalsoproducesanumberofothersoftdrinksincludingFanta(introducedcirca1941)andSprite.Fanta'soriginsdatebacktoWorl
7、dWarIIwhenMaxKeith,whomanagedCoca-Cola'soperationsinGermanyduringthewar,wantedtomakemoneyfromNaziGermanybutdidnotwantthenegativepublicity.Keithresortedtoproducingadifferentsoftdrink,Fanta,whichprovedtobeahit,andwhenCoketookoveragainafterthewar,itadoptedtheFantabrandaswell.T
8、heGermanFantaKlareZitrone("ClearLemonFanta")varietybecameSprite,anotherofthecompan
