国际贸易参展计划书模板.pdf

《国际贸易参展计划书模板.pdf》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。

1、.国际贸易参展计划作品申报书系别：经济管理系专业：国际经济与贸易班级：国贸一班学号：135080060姓名：王洪敏指导教师：于雷..目录前言............................................................1一、参展宗旨与目标设定............................................3（一）参展宗旨与目的............................................3（二）目标设定..................

2、................................3二、产业与产品调查与分析..........................................4（一）清洁用品的产业现状分析.....................................31全球清洁产品市场概况..........................................................................32、国内清洁市场概况...............................

3、.................................................53、对于环保型清洁用品的市场状况分析............................................6（二）纯天然清洁用品的市场前景...................................71、清洁用品的市场需求前景...................................................................72、传统清洁用品的危害...........

4、.................................................................7（三）我们的产品——2°物语.....................................91、主要产品介绍.........................................................................................92、产品竞争优势分析.........................................

5、.....................................12三、营销策略及手段...............................................13（一）产品策略.................................................12（二）价格策略.................................................13（三）分销渠道...............................................

6、..13..（四）促销策略.................................................14（五）广告策略.................................................15（六）服务策略.................................................15四、财务规划.....................................................17（一）财务预算...................

7、..............................171、经营业绩指标及计划..........................................................................172、其它财务参数预测..............................................................................183、财务情况说明表（见附件1、附件2）.......................................

8、18（二）项目财务指标分析..........................................191、投资利润率...................................................................