商务方案企划书.doc

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1、商务方案设计实习——商务企划书班级：英103班指导老师：小组成员：BusinessPlanAddress:123JiangshanStreetChangchun,JilinTelephone:0431--[MagicBakery][2013-10-16]TABLEOFCONTENTSI.ExecutiveSummary(综合概要)II.CompanySummary（公司概要）2.1NameandOwnership(名称与所有权)2.2LocationandFacilities（位置与设施）2.3MissionSt

2、atementandObjectives（企业宗旨与目标）2.4BrandandLogo(品牌与标示)2.5KeyPersonnel（重要人员构成）III.OperationalPlan(经营计划)3.1ProductorServiceDescription（产品或服务介绍）3.2SourcesofRawMaterials(原材料来源)3.3ProductivityorServiceCapacity(生产或服务能力)3.4QualityControlingPlan(质量控制计划)3.5CompetitiveAdv

3、antages（竞争优势）IV.MarketAnalysis（市场分析）4.1IndustryAnalysis(行业分析)4.2CustomersOrientation（消费群定位）4.3.Pricing（定价）4.4Sales(销售额)4.5Promotion（促销）I．ExecutiveSummarylOurcompanywasformedasapartnershipinOct2013inChangchuncity,byinresponsetothefollowingmarketconditions:Star

4、tupopportunitiesexistinProductlTheneedforuseofefficientdistributionandfinancialmethodsintheseoverlookedmarkets.Wehaveseveralcustomerswhoarewillingtoplacelargeorderswithinthenextthreemonths.Severalotherprospectivecustomershaveexpressedseriousinterestindoingbus

5、inesswithinsixmonths.lWepreviouslyownedacompanythatwasactiveinthewidgetmarkets.OverthepastfewyearsIspentmuchtimestudyingwaystoimproveoverallperformanceandincreaseprofits.Thisplanisaresultofthatstudy.lTothisend,weneedinvestmentfromprivateindividualsandcompanie

6、s.Atotalof￥10,000isbeingraisedwhichwillbeusedtofinanceworkingcapital,plantandequipment.Thecompanywillbeincorporatedandcommonstockissuedtoinvestors.Thecompanywillberunasapartnership.II.CompanySummary2.1NameandOwnership(名称与所有权)MagicBakeryPartnership2.2Locationa

7、ndFacilities（位置与设施）Ourcompany'slocationisinjiangshanbusinessstreet.Therehasmanyuniversitiesanditisthemostprosperousareasinjingyue.wecanprovideaconvenientshoppingenvironmentforthestudents.Ourcompany'smainfacilitiesarerefrigeratoroventablesandchairsofallkindsof

8、smalltools.2.3MissionStatementandObjectives（企业宗旨与目标）Missionstatement:Toprovidequalityproductandservicetoourcustomer.Objectives:longterm:Presentmarketisestimatedat￥10000.Ourgoalformarketsh