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1、09人力2班Class：Research：Procter&GambleContents:GeneralIntroductionEconomicfactorCulturalfactorLegalfactorEntrymodeProductStrateryMarketingStrategyGeneralIntroductionNetsalesin2010GeographicregionMarketSophisticationNorthAmericaWesternEuropeMiddleEastAfricaLameAsi
2、aDevelopedMarketDevelopingmarketProcter&GambleCompanypreviouslyusedthestarsthemoonsignP&GproductsontheshelvesProcter&Gamble,whichshortedforP&G,wasfoundedin1837.ItisaU.S.consumercommodityproducersanditisalsooneoftheworld'slargestcommoditycompanies.Itisthetenthi
3、nmostadmiredcompaniesinfortune500”.ThenumberofP&gglobal’sstaffsarenearly100000.Inmorethan80countrieswherehasp&g’sfactoriesandbranchItmanageswhichhavemorethan300brands,andalltheproductssellwellinmorethan160countriesandregions,Thep&g’sproductsareincludingfabrica
4、ndhomecare,beautysalon,infantsandnursinghomecare,healthcare,foodandbeverage,etc.GeneralIntroductionReasonsforexpandingoverseasmarkets:SinceChinajoinedtheWTO,theoperatingrestrictionsofforeignretailersinChinawerecompletelyabolished.Thatopenedupachanneforforeign-
5、fundedenterprisestoenterChinainpolicyandlaw.Thelargepopulation,hugeconsumergroups,demandforcommoditiesinChina.Andthereisnotabrandorcorporationtocoverthewholecountry,soalargeofpeopletobecomeP&G'spotentialconsumers.Withthecontinuousprogressofscienceandtechnology
6、,therearevariousprofessionalswhocouldofferfirst-rateresearchsystemandscopeP&G,thenresearchanddevelopdifferentkindsofnewproductsbasedontheneedsofconsumers.EconomicfactorsConsumptionlevelConsumptionmodeGrossDomesticProductPercapitaconsumptionlevelP&G'ssalesgrowt
7、hovertheyearsThepercapitaincomelevelthesixthpopulationcensuscountry9.9RMBCulturalfactorsCulturalfactors宝洁ThefirstbottleofHead&ShouldersBecauseofChina'sculturehasbeenpasseddown,theChinesehaveacomparisonsandshowoffpsychology.Chineseconsumersarewillingtospendmore
8、moneytotheir"face",andtomakethemselveslookbetter.LuxurySoP&GtoenterChina,thefirstplayoftheHead&Shouldersproductsareexpensive,sowhenthepriceforthisisaluxuryforpeoplewhocome.Becauset
