高二英语教案：牛津版高二英语下册unit1教案4.pdf

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1、AdvanceWithEnglishModule4Unit1AdvertisingPeriod9&10ProjectAnalysisoftheteachingmaterial:Thisisthe9&1othperiodsofUnitOne.Inthisperiodweintroduce’llsomebasicknowledgeaboutadcampaignandaskSstodotheproject.Objectives:1.Trainthestudents’writing,readingandspeakingabilities.2.Getthestudentstotalkabout

2、developinganadcampaign.3.Getthestudentstocooperatewithothers.Teachingimportantpoint:Howtohelpthestudentsfinishthetasksofwritingandspeaking.Teachingapproaches:Teachingapproachesisthekeystepforclassteaching.Visual-sceneteachingmethod,tasked-basedmethodaswellastheapproachesofdiscussionandsoonwillb

3、eadoptedintheteachingprocessofthislesson.EmphasiswillbeputonSs’abilityofspeaking,expressingandbrainstorming.Languageisbestlearnedthroughactivities.I’llintroducearichvarietyofactivitiesandapproachestomeetdifferentneedsoftheSsandmakefulluseoftheadvantagesofmultimediawhichisvisual,operabletomakemy

4、lessonvivid,interestingandeffective.第1页共4页InteractionPatterns:Teachers-class,individuals,pairsSs’abilitytoworkbothindependentlyandtogetherisveryimportanttotheirsuccessinthefuture.ItisthereforeimportantforSstohaveopportunitiestodeveloptheirEnglishskillsandknowledgeindependently,inpairs,ingroupsa

5、ndasaclass.TeachingAids:multimediaandablackboardProceduresforteaching:Step1Comprehension1.AskSstoskimthepassageandanswer:(1)Whatisanadcampaign?(2)Whatmediacanyouuseinanadcampaign?(3)Whatquestionsshouldwefirstconsider?3.HelpSsfindthemainideaofeachparagraph.(1)thedefinitionofanadcampaignwhatanadc

6、ampaignmeansthetargetaudienceandhowtodeterminethetargetaudiencewhattheadcampaignsayshowtoreachthetargetaudienceStep2LanguageFocus1reachaparticularaudience(line2)⋯2Inordertodetermine⋯(line11)3appealtotheway⋯(line19)4beconcernedwith⋯(line23)5whatapproachyouwantto⋯(line28)第2页共4页Step3Developinganad

7、campaignPlanning(1)Workinsmallgroups.(2)Decidethesubjectofyouradcampaignfromthelisted.(3)Ifyouhaveyourownidea,pleasegetyourteacher’sapproval.AnimalprotectionAnti-smokingAnti-drugsAnti-litteringThesubjectofyouradcampaignwillbe_____