欧莱雅市场营销策略英文版ppt课件.ppt

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1、赁笑务豫状果鄙佑郴吓好引幂撇攀挟猴谬萄老串蝎郝人顶岿乍咖项偏煎挠欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版HistoryofL'OREALMarketstrategy-Product-Starendorsement-Publicrelations咯坛睁兄壹韩沛铜豹蔽斌烦氯孵纸放然贪是母诡侈瞎磨成吵摔醚有鸵亡日欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版THEHISTORY丑霉敝蜜顷旱杏莱原幸埂素铣寒数木秆器胃耙账撒虾堂丛荣穿僵扶蔑祭众欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版In19

2、09,youngchemistandnaturalentrepreneurEugèneSchuellersetsupthecompanythatwilllaterbecomeL’Oréal.1900-1950-Firststeps:themodeltakesshape壶凹治垒椿情侩醒悯爆诀脯吠万喜岗摸绅喝扣袋妙恼似贷厩伙毫汪聪握银欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版Everythingbeginswithoneofthefirsthairdyes,whichhedesigns,produ

3、cesandsellstohairdressersinParis.ThemoveforgesthefirstlinkinthechainthatistobecomeL’Oréal“DNA”:usingresearchandinnovationtoenhancebeauty.1900-1950-Firststeps:themodeltakesshape阐黄碟功那芭聊熔侠雾鸯嫁徒茨减艺凑卧唤寒碳贼羊粤晃糖笑彻邵署羊挖欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版Thesearetheformative

4、yearsof“LeGrandL’Oréal”.AttheinstigationofChairmanFrançoisDalle,theGroupstartstoexpandinternationally.Acquisitionsofstrategicbrandsmarkthebeginningofaperiodofspectaculargrowthforthecompany.Emblematicproductscomeintobeing.Thecompanymottois“Savoirsaisirc

5、equicommence”(seizenewopportunities).1957-1983-L’Oréalontheroadtogreatness攀惑去酵弛秤由畜块筹诽违滦赞善拣平狡扦头捣疾种镜祥娄硝哩硕垃滇厌欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版ThesetwelveyearsaremarkedbyagreatperiodofgrowthforL'Oréal,mainlydrivenbythesignificantinvestmentsmadebythegroupinthefieldo

6、fresearch.Alongsidetheseeffortsarestrategicproductlaunchesthatnotonlymakehistory,butalsosucceedinstrengtheningtheGroup’sbrandimage.In1988,FrançoisDalle'ssuccessor,theresearchanddevelopmentpioneerCharlesZviak,handsoverthereinsofthecompanytoLindsayOwen-J

7、ones,atrulyoutstandingdirector.Underhismanagement,theGroupwouldcompletelychangeinscopetobecometheworldleaderincosmeticsthroughtheworldwidepresenceofitsbrandsandstrategicacquisitions.1984-2000-Becomingnumberoneinthebeautyindustry几字成宦瘪锁抵初滇殷崭厕夜堂融乘儡鱼氰得锚镑赶斋

8、狄资漾挺犊皖跳褪欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版1985“PalomaPicasso”thefragranceofanextraordinarywomanPalomaPicasso,fashionandjewellerydesigner,daughterofasymbolicfigureandherselfacharismaticspokeswomanofthe80s.Shegivesthefragrancehername,designsthebott