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1、Chapter17ManagingRetailing,Wholesaling,andMarketLogisticsObjectivesRetailingWholesalingMarketLogisticsFourLevelsofRetailServiceSelf-serviceSelf-selectionLimited-serviceFull-serviceRetailPositioningMapBloomingdale’sKinneyShoeWal-MartTiffanyBroadNarrowBreadthofproductlineValueaddedLowHighCla
2、ssificationOfRetailerTypesSpecialtyStoresDepartmentStoresSupermarketsConvenienceStoresOff-PriceRetailerSuperstoresCatalogShowroomWideVarietyofProductLinesi.e.Clothing,HomeFurnishings,&HouseholdItemsWideVarietyofFood,Laundry,&HouseholdProductsLimitedLineofHigh-TurnoverConvenienceGoodsInexpe
3、nsive,Overruns,Irregulars,andLeftoverGoodsLargeAssortmentofRoutinelyPurchasedFood&NonfoodProducts,PlusServicesBroadSelection,FastTurnover,DiscountPricesNarrowProductLine,DeepAssortmentStoreTypeLengthandBreadthofProductAssortmentDiscountStoresBroadProductLine,LowMargin,HighVolumeTypesofNonS
4、toreRetailingDirectSellingDirectMarketingBuyingServicesNonStoreRetailingAccountsforMoreThan12%ofAllConsumerPurchases,andistrendingup.AutomaticVendingLowPriceLowStatusLowMarginMidPriceMidStatusMidMarginHighPriceHighStatusHighMarginNewEntrantsWheelofRetailingWhyareWholesalersUsed?WholesalerF
5、unctionsManagementServices&AdviceSellingandPromotingMarketInformationBuyingandAssortmentBuildingRiskBearingBulkBreakingTransportingFinancingWarehousingGoalsoftheLogisticsSystemProvideaTargetedLevelofCustomerServiceattheLeastCost.MaximizeProfits,NotSales.HigherDistributionCosts/HigherCustom
6、erServiceLevelsLowerDistributionCosts/LowerCustomerServiceLevelsInventoryWhentoorderHowmuchtoorderJust-in-timeCostsMinimizeCostsofAttainingLogisticsObjectivesWarehousingStorageDistributionOrderProcessingSubmittedProcessedShippedLogisticsFunctionsTransportationWater,Truck,Rail,Pipeline&AirL
7、ogisticsSystemsRailNation’slargestcarrier,cost-effectiveforshippingbulkproducts,piggybackTruckFlexibleinrouting×chedules,efficientforshort-haulsofhighvaluegoodsWaterLowcostforshippingbulky,low-valuegoods,slowestformPipelineShippetroleum,naturalgas,andchem
