企业如何履行对消费者的社会责任.doc

《企业如何履行对消费者的社会责任.doc》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、IntroductiontoInternationalBusinessTermPaperTitle:________________________________________________________________Class:________________________________Name:________________________________June,2015Whenitcomestothebusiness,thefirstimpressionmaybe‘profit’,whichseemstobeth

2、eonlyaimofanenterprise.However,fulfillingthesocialresponsibilitiestoitscustomersmaymeanpayahigherpriceinmanpowerormaterialresources.Thetwoaspectsseemscontrarytoeachother.Thereforetostrikeabalancebetweentheprofitsandsocialresponsibilitiesforacompanybecomesincreasinglyimpo

3、rtant.Weshouldfirstlymakeitclearthatwhatresponsibilitiesshouldacompanytaketoserveits’customers:Providingcustomerswithsafeandreliableproducts.Thisisthefundamentalsocialresponsibilitytoacustomer.Respectingthecustomers’righttoknowandtochoosefreely.Acceptingthesupervisionand

4、advicefromthecustomers.Thentherearesomeeffectivemeasurestomaximizetheprofitsandatthesametimetofulfillits’socialresponsibilitiestocustomerssuccessfully.Fromtheprospectiveofcustomers’rights1.AbouttherightofsafetyThefundamentalsocialresponsibilityforbusinessistoensurethesaf

5、etyoftheirproductsorservices.Inthepastfewyearsthenewsaboutthe“foodpoisoning”hasbeenverycommonsuchaspoisonousmilkpowder,poisonoussteamedbunsandillegalcookingoilswill-cookeddirtyoil.Thosebusinessesusingtheillegalandcheapmaterialtolowerthecostandpursuetheprofitwithoutanycon

6、scienceattheexpenseofconsumers’lifesafetywilldefinitelydestroysoonerorlater,letalonemakingabigfortune.Andevenworseistogiveastrikeoncustomers’consumptionconfidenceandmakethemfeartobuyandconsumefreely.ThepoisonousmilkpowderofSanLuisatypicalcaseinpoint.Asweallknow,milkpowde

7、riscloselyrelatedtothebabies’health.Thepoisonousmilkpowderleadstoadeadlystriketocustomers’confidence.Foralongtimetillnowmanycustomersdonottrustthedomesticdiaryproductsandchoosecarefullytoavoidbeinghurtagain.ThebankruptcyofSanLuisinevitable.Neverthelesstheevenworseresulti

8、sthedecreaseinconsumers’confidencetodiaryproductsconsumption.Ifthebasicrightofsafetycannotbeguaranteedf