不应禁止面向儿童的广告.pdf

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1、精品文档不应该禁止面向儿童的广告一辩陈述：Webelievethatadvertisingforchildrenshouldnotbebanned.Theexistenceofadvertisementismeaningful,andtheprohibitionofadvertisementisequivalenttodenyingthemeaningofadvertising.Childrenneedtheadvertisementsforthemsothattheycanunderstandandchoosewhattheylikeorwant.Theycanalsolearna

2、boutsocietythroughadvertisingandimprovetheirjudgmentandself-control.Forbusinesses,therearemanyproductsforchildrenthatneedtobeadvertisedtoraisetheirawareness.Adultsoftendon'thaveagoodunderstandingofthingsthatchildrenreallywant,soadvertisingneedstogeartowardschildren.Besidescommercialadvertisemen

3、ts,therearealsosomepublicserviceadvertisements.Interestingpublicserviceadvertisementsareagoodguideforchildren.Wecan'tdenytheadvantagesofadvertisingtochildrenbecauseofasmallnumberofbadads.Especiallynowinmostcountries,althoughthereisafilmclassification,thereisnorestrictiononadvertising,whichindic

4、atesthatthereisnoneedtorestrictthecrowdforadvertising.Therefore,wedonotbelievethatadvertisementsaimedatchildrenshouldbebanned.我们认为不应禁止为儿童做广告。广告的存在是有意义的，禁止广告等同于否定广告的含义。儿童需要的广告，这样他们就能理解并选择他们喜欢或想要的东西。他们还可以通过广告来了解社会，提高他们的判断力和自制力。对于企业来说，有许多儿童产品需要做广告来提高他们的知名度。成年人往往没有很好的理解孩子真的想要什么，所以广告需要面向儿童。除了商业广告外，还

5、有一些公益广告。有趣的公益广告是孩子们的好向导。我们不能因为有少量的不良广告而否认广告对儿童的好处。特别是现在大多数国家，虽然有电影分类，但对广告没有限制，这表明没有必要限制广告面向的人群。因此，我们认为针对儿童的广告不应禁止。二辩陈述：Advertisementsaimingatchildrenshouldnotbebanned.Toymanufacturersmustbeabletomarkettheirproductstochildren,otherwisetheywouldgooutofbusiness-plusitwouldbeimpossibletoenactthisba

6、n.Children'stelevisionadsshouldnotbebannedbecauseit'showchildrenfindnewtoystoplaywith.Also,toymanufacturerswouldgooutofbusinessiftheycouldnotadvertisetochildren.It'salsoimpossibletoimaginethatsuchabancouldbeeffectivelyputinplace.Andit'sdifficulttoarguetheintendedaudienceofmanyadvertisements-hen

7、cecreatingaslipperyslopebetweencateringtochildren,adultsorteenagers.Anotherreasonforouropinionisthatchildrenarealsoaveryimportanttargetaudience.Advertisersneedtoreachouttochildren.Ofcourse,advertisementstargetingchildrenaimtopromo