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1、传播学经典理论英文翻译————————————————————————————————作者：————————————————————————————————日期：1.OpinionLeadersActiveininformationnetworks,havemanyinformationchannels,sotheycanoftenprovideinformationandadviceforothersandcaninfluenceothers.2.TheSpiralofSilenceForacontroversialissue,
2、peoplewillwatchthe"climateofopinion"beforetheymakecomments.judgingtheiropinionwhetherthe"majorityopinion",whenpeoplefeelthattheirviewsare"majority"orinthe"advantage",itwilltendtoboldlyexpressthisopinion;whenfoundhisviewsare"afew"orina"disadvantage"theyoftenremain"sile
3、nt."Themorepeopleremainsilent,themorefeelthattheirviewsarenotwellaccepted,thusaresult,themoretheytendtoremainsilent.Repeatedseveraltimes,theyformrepresenting"dominant"statusviewsandmorepowerful,whileholding"inferior"opinionsofpeoplesoundmoreandmoreweak,suchacycle,form
4、inga"onemoreloudly,andtheothermoreandmoresilentspiraldowntheprocess."3.GatekeeperLewinwasfirstproposedthisidea.Theinformationwasscreenedandfilteredbycommunicator.Communicatorsdecidewhatwecanseeandhowwecansee.4.SelectiveexposurehypothesisAudienceinthecontactinformation
5、ofthemassmediaisnotindiscriminate,butmorewillingtochoosethecontentsthatarethesameorsimilartotheiropinion,andforthecontentsofthisconfrontationorconflict,thereisatendencytoavoid.5.KnowledgeGapTheoryBecausethepeoplewhohavehighereconomicstatusisusuallymuchfastertogetinfor
6、mationthanthoseoflowsocioeconomicstatus,therefore,themoreinformationistransmittedbythemassmedia,theknowledgegapbetweenthetwotypesofpeopleismoretendtoexpand.6.AgendaSettingTheoryMassmediareportanissueornotdirectlyaffectpeople'sperceptiononthesubject.Massmediahighlights
7、anissuewillcausepeopletopaymoreattentiontotheissue.Massmediaonarangeoftopicsgivedifferentlevelsofcoverageaccordingtoacertainorderofpriority,itwillaffectpeople’sjudgmentaboutimportanceoftheseissues.7.MagicbullettheoryThemessagesentbythemassmediaislikeamagicbullet,butth
8、eaudienceasthetargetwithoutprotection,sotheaudiencecaneasilybeknockeddownbythemessagesentbythemassmedia.Thetheoryisthatmassm
