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1、MassMediaNowadays,newmediahavebecomeasignificantelementineverydaylife.Withthedevelopmentoftheglobalnetworkandinformationtechnology,massmediaunquestionablyinfluenceeverydimensionofpeople’slives.thechangesanddevelopmentsnewspaper&magazinesInChina,duringthelateHandynasty,e
2、arlygovernment-producednewssheets,calleddibao,werecirculatedamongcourtofficials.Itisuntilthe16stcenturythatwetodayconsiderednewspaperpublicationsappeared.TheGentleman'sMagazine,firstpublishedin1731,inLondon,isconsideredtohavebeenthefirstgeneral-interestmagazine.EdwardCa
3、veThelate1800s,publisherswerenolongerjustsellingreadingmateria.Theyweresellingreaderstoadvertisers.Newspapersandpopularmagazinesattractedadvertiserseagertoreachanationalaudiencefortheirproducts.Today,withthedevelopmentofcomputertechnology,magazinesandnewspapershavetofac
4、ealotofcompetitionsnotonlyfromnetwork,butspecializedmedia,includingpersonalizedwebservices,localcableprogramming,interactivetelevision,special-interestpublications,catalogsandotherdirect-mailinitiatives.radioThebeginningofregularcommerciallylicensedsoundbroadcastinginth
5、eUnitedStatesin1920endedtheprintmonopolyoverthemediaandopenedthedoorstothemoreimmediateandpervasiveelectronicmedia.By1928,theUnitedStateshadthreenationalradionetworks-twoownedbyNBC(theNationalBroadcastingCompany),andonebyCBS(theColumbiaBroadcastingSystem).PresidentFrank
6、linRooseveltrecognizedthepotentialofradiotoreachtheAmericanpublic,andduringhisfourterms(1933-1945),hisradio"firesidechats"informedthenationontheprogressofpoliciestocountertheDepressionandondevelopmentsduringWorldWarII.FMradio,aidedbytheinventionofeversmallerportableradi
7、osandinexpensive"Walkman"headsets,dominatesmusicprograms,whileAMhasshiftedto"talk"andnewsformats.televisionIn1884PaulGottliebNipkow,a23-year-olduniversitystudentinGermany,patentedthefirstelectromechanicaltelevisionsystem.In1936theOlympicGamesinBerlinwerecarriedbycableto
8、televisionstationsinBerlinandLeipzigwherethepubliccouldviewthegameslive.In1935theGermanfirmofFernsehA.G.andthe
