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1、120706519EVAGucciisanItalianfashionbrand,foundedbyGuccioGucci(古驰奥·古驰)inFlorence(佛罗伦萨)in1921,nowGucciisoneofthelargestfashiongroupintheworld.BriefintroductionBrandLogoBamboohandle（竹节手柄）Horsechain(马术链).GG（双G标识）ProductsGucciHistoryBeginningRebornSummit1920s1930s1940s1950sIn1921,heopenedt
2、hefirststore,inthegoodsmarkedwithGuccimark.Gucciin1947,designedbamboohandletoreplaceleatherhandle.In1953,Gucci'sbrandreputationhadbeensunathighnoon.In1938,GuccioGucciopenedthefirstsubbranch(分店)inRome.Designedthered,greenandredstripesasthebrandidentity.1960s1970s1980sIntheearly80s,beca
3、useofGuccifamily’sinternalstrife(内乱),Gucci’sbrandimagebegantodecline.In1960，Gucciestablishedafootholdinthemainmarketoftheworld.Intheendof1960s,‘GG’officiallybecameGucci’sbrandidentity.1990sIn1990,TomFordjoinedGucci,hisarrivalheraldarevolutionarychangeinthebeginningofGucci.TomFordbecam
4、ecreativedirectorofGucciin1994heintroducedsilkshirt,velvetmohaircoat{马海毛外套}andpantssince1994,Guccihasbeentheworld‘smostsuper-heavyweightfashionbrand.Atthesametime,itbegantotheglobalfashionindustryrecruitinghigh-qualitybrandsubglottic,France,YvesSaintLaurentandanumberofclassicbrandshav
5、ebecometheGucciGroup.伊夫·圣·洛朗In1997,Gucciboughtthecooperationaslongas23yearsoffamousSwisswatchfactorySeverinMontres.Gucciisnamed"EuropeanCompanyoftheyear1998"bytheEuropeanBussinessPressFederationIn1999,GuccienteredintoastrategicalliancewithPinault-Printemps-Redoute[巴黎春天}2010s2000sIn200
6、6,FridaGianniniwasappointedasthecreativedirectorfortheentireGuccilabelIn2007,GucciachievedastoundingglobalsuccessandisnamedthemostdesirableluxurybrandintheworldIn2009,PatriziodiMarcosucceededMarkLeeasCEOofGucci.In2011,GuccicontinuestofocusonstrengtheningthereputationGucciTimepieces&Je
7、welryatBasel2012ThisyearNewproductsBamboo—handlegbagFashionGentleGorgeousNewestFutureSo…FridaGianniniHeritageisgoodtogoingbacktothearchivesandlookingforwardtothefuture.NeveroutofstyleHeritageandlong-lastingvaluesareemphasizedinconjunctionwithitshighfashionandaspirationalstyle.Incollab
8、orati
