微博营销策划方案.doc

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1、微博营销策划方案篇一：微博营销策划书家装联盟微博营销策划书策划书孙亮20XX/10/23目录前言..................................................................................................................................................3一、市场分析..................................................

2、.................................................................................3二、微博营销优势...........................................................................................................................4三、营销策略...............................

3、....................................................................................................5（一）、内容营销...................................................................................................................5（二）、活动营销..................

4、.................................................................................................51、促销活动.....................................................................................................................52、有奖征集.......................

5、..............................................................................................63、有奖问卷.....................................................................................................................6（三）、话题事件营销......................

6、.....................................................................................6（四）、名人效应...................................................................................................................7（五）、情感营销.................................

7、..................................................................................7四、操作流程...................................................................................................................................7（一）、日常工作......................

8、.............................................................................................71、操作人员.....................................................................................................................72、操作流程...................