复旦大学考博英语模拟试题及其解析.doc

复旦大学考博英语模拟试题及其解析.doc

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1、复旦大学考博英语模拟试题及其解析In1939twobrothers,MacandDickMcDonald,startedadrive-inrestaurantinSanBernadino,California.Theycarefullychoseabusycornerfortheirlocation.Theyhadruntheirownbusinessesforyears,firstatheater,thenabarbecue(烤肉restaurant,andthenanotherdrive-in.Butintheirnewop

2、eration,theyofferedanew,shortenedmenu:Frenchfries,hamburgers,andsodas.Tothissmallselectiontheyaddedonenewconcept:quickservice,nowaitersorwaitresses,andnotips.Theirhamburgerssoldforfifteencents.Cheesewasanotherfourcents.TheirFrenchfriesandhamburgershadaremarkableunifo

3、rmity,forthebrothershaddevelopedastrictroutineforthepreparationoftheirfood,andtheyinsistedontheircooks'stickingtotheirroutine.Theirnewdrive-inbecameincrediblypopular,particularlyforlunch.Peopledroveupbythehundredsduringthebusynoontime.Theself-servicerestaurantwassopo

4、pularthatthebrothershadallowedtencopiesoftheirrestauranttobeopened.TheywerecontentwiththismodestsuccessuntiltheymetRayKroc.Gengduoyuanxiaowanzhengkaoboyingyuzhentijiqijiexiqinglianxiquanguomianfeizixundianhua:silinglingliuliubaliujiuqiba,huojiazixunqq:qiqierliuqibawu

5、sanqi.KrocwasasalesmanwhomettheMcDonaldbrothersin1954,whenhewassellingmilkshake-mixingmachines.Hequicklysawtheuniqueappealofthebrothers'fast-foodrestaurantsandboughttherighttofranchise(特许经营othercopiesoftheirrestaurants.Theagreementstruckincludedtherighttoduplicatethe

6、menu.Theequipment,eventheirredandwhitebuildingswiththegoldenarches(拱门.TodayMcDonald'sisreallyahouseholdname.ItsnamesforitssandwicheshavecometomeanhamburgerinthedecadessincethedayRayKrocwatchedpeoplerushuptoorderfifteen-centhamburgers.In1976,McDonald'shadover$1billion

7、intotalsales.Itsfirsttwenty-twoyearsisoneofthemostincrediblesuccessstoriesinmodernAmericanbusinesshistory.1.Thispassagemainlytalksabout.AthedevelopmentoffastfoodservicesBhowMcDonald'sbecameabillion-dollarbusinessCthebusinesscareersofMacandDickMcDonaldDRayKroc'sbusine

8、sstalent2.MacandDickmanagedallofthefollowingbusinessesexcept.Aadrive-inBacinemaCatheaterDabarbecuerestaurant3.Wemayinferfromthispas

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