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1、复旦大学考博英语模拟试题及其解析In1939twobrothers,MacandDickMcDonald,startedadrive-inrestaurantinSanBernadino,California.Theycarefullychoseabusycornerfortheirlocation.Theyhadruntheirownbusinessesforyears,firstatheater,thenabarbecue(烤肉restaurant,andthenanotherdrive-in.Butintheirnewop
2、eration,theyofferedanew,shortenedmenu:Frenchfries,hamburgers,andsodas.Tothissmallselectiontheyaddedonenewconcept:quickservice,nowaitersorwaitresses,andnotips.Theirhamburgerssoldforfifteencents.Cheesewasanotherfourcents.TheirFrenchfriesandhamburgershadaremarkableunifo
3、rmity,forthebrothershaddevelopedastrictroutineforthepreparationoftheirfood,andtheyinsistedontheircooks'stickingtotheirroutine.Theirnewdrive-inbecameincrediblypopular,particularlyforlunch.Peopledroveupbythehundredsduringthebusynoontime.Theself-servicerestaurantwassopo
4、pularthatthebrothershadallowedtencopiesoftheirrestauranttobeopened.TheywerecontentwiththismodestsuccessuntiltheymetRayKroc.Gengduoyuanxiaowanzhengkaoboyingyuzhentijiqijiexiqinglianxiquanguomianfeizixundianhua:silinglingliuliubaliujiuqiba,huojiazixunqq:qiqierliuqibawu
5、sanqi.KrocwasasalesmanwhomettheMcDonaldbrothersin1954,whenhewassellingmilkshake-mixingmachines.Hequicklysawtheuniqueappealofthebrothers'fast-foodrestaurantsandboughttherighttofranchise(特许经营othercopiesoftheirrestaurants.Theagreementstruckincludedtherighttoduplicatethe
6、menu.Theequipment,eventheirredandwhitebuildingswiththegoldenarches(拱门.TodayMcDonald'sisreallyahouseholdname.ItsnamesforitssandwicheshavecometomeanhamburgerinthedecadessincethedayRayKrocwatchedpeoplerushuptoorderfifteen-centhamburgers.In1976,McDonald'shadover$1billion
7、intotalsales.Itsfirsttwenty-twoyearsisoneofthemostincrediblesuccessstoriesinmodernAmericanbusinesshistory.1.Thispassagemainlytalksabout.AthedevelopmentoffastfoodservicesBhowMcDonald'sbecameabillion-dollarbusinessCthebusinesscareersofMacandDickMcDonaldDRayKroc'sbusine
8、sstalent2.MacandDickmanagedallofthefollowingbusinessesexcept.Aadrive-inBacinemaCatheaterDabarbecuerestaurant3.Wemayinferfromthispas
