商务英语中级BEC Vantage Module4.ppt

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1、DiscussionModule44.1Advertising4.2Delegating4.3Readingtest:Part44.1Keywords1.advert2.targetcustomer3.wordofmouth4.mailshots5.commercial6.spam7.banners8.newspaperadverts9.brochures10.sample11.techniques12.irritate13.anti-virus14.leaflet/flyeradvertadvertiseadvertisingadvertiseradvertisementTypes

2、ofadvertisingDiscussionTask1:Exercise3,P36Task2:Whichdoyouthinkisthemosteffectivetypeofadvertising?Trytotellreasons.thinkdifferenttimeiswhatyoumakeofitgenerationnextimpossiblemadepossiblegoodtothelastdropstartaheadPoetry in motion,dancing close to me．No business too small, no problem too big.ti

3、de's in, dirt's out.Engineered to move the human spirit.LOGOspokesmanThe–estofadvertisingWorld’sbiggestsignpostforNokiaLuxorHotelBiggestWallAdvertBiggestposter,London,2700sqmBiggestcropadvertThemostscaryadvertThehappiestoneThemosttouchingoneThemostannoyingoneThemostinnovativeoneTheirfathersandm

4、othersratherliketheweatherthere.goodwineneedsnobushDebateyesornotHowtodelegateGettingintherightmindset:Setyouregoaside.Stopwaitingforpeopletovolunteer.Don’tviewrequestsforhelpnegatively.Learntotrustothers.Delegatingeffectively:Gettheballrolling.Don’ttakerefusalspersonally.Delegatetheobjective,n

5、ottheprocedure.Bepreparedtotrainyourhelper.Allocatetheresourcesnecessarytocompletethetask.Understandthatyourhelpercanonlydoonethingatonce.Bepatient.Bepreparedforlikelydifficulties.Recognizeyourhelperwhenitcounts.Say‘Thankyou’.