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1、WelcometotheChanelparty!!ChanelCOCOThefounderofChanel:GabrielleChanel(加布瑞拉.夏奈尔)wasborninFrance‘sAuvergnein1883anddiedin1971.In1910,Chanelopenedamillineryshopinparis.In1921,sheintroducedthefirstperfumeChanelNO.5.Inthesecondworldwar,sheclosedthecouture
2、house.In1954,Chanelre-openedthecouturehouse.In1955,Chanelintroducedthequiltedbag.Chanellaunchedherfirsteaudetoiletteformen.In1957,receivedtheFashionOscar.In1971,CocoChaneldied.Agirlshouldbetwothings:classyandfabulous.每个女孩都该做到两点:有品位并光芒四射。Fashionpasses
3、,style.remains.时尚会过去,但风格永存Somepeoplethinkluxuryistheoppositeofpoverty.Itisnot.Itistheoppositeofvulgarity.有些人认为奢侈的反义词是贫穷。事实上不是这样。奢侈的反义词是粗俗。Iloveluxury.Andluxuryliesnotinrichnessandornatenessbutintheabsenceofvulgarity.Vulgarityistheugliestwordinourlang
4、uage.Istayinthegametofightit.我爱奢侈。奢侈并不意味着贵重与装饰华丽,奢侈就是屏除粗俗。粗俗是我们语言中最丑的一个词。我从事设计就是为了对抗粗俗。Innovation!Onecannotbeforeverinnovating.Iwanttocreateclassics.创造!人不能永远创造。我想做的是制作经典。Awomanwhodoesn'twearperfumehasnofuture.不用香水的女人没有未来。Shesays.TheKeySuccessFactorso
5、fChanel1,Maintainingitsconsistentconcisestyleanddelicatework.andalsopayattentiontodevelopdifferentkindsofproducts.2,ConsumerGroup;havingastableincome,high-levelconsumers.3,WiththepowerofthemediaandthroughtheHollywoodtopromotetheirproductimage.4,Noble
6、advertisingimage.5,Eachseasonwiththelatestseriesofproducts,annualconferenceareleadingthehigh-fashiontrend.6,Theperfectcombinationofartandfashion.TheproductseriesClothing(hautecoutureandready-to-wear),bags,shoesandhats,perfume,jewelry,glasses,make-up,
7、watchetc.perfumeNO.5chanceDoubleC:youcanfinddoubleCdesignineveryproducts,likeclothingandbags.DoubleCdesignisthespiritualsymbolofchanelfans.ClassicaldesignRhombusspaceline:Thestereoscopicrhombusspacelineisalsoasignofcocochanel,Itisconstantlybeingusedi
8、nnewclothingandleathergoods,thenitisusedtowatchdesign,especiallytheseriesofmatelassee.Camelliaflower:ChanelishavingeyesonlyforCamelliaflower,Ithasalreadybeenthenationalflowerofthechanelkingdom.WhiteandBlack:Thecolorofwhiteandblackcanhighlightthebeaut