香奈儿品牌介绍英文.ppt

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1、FashionMyths--CHANEAL(香奈儿)Paris法国巴黎1913Thegroupmembers—Zhangyutong(张玉通)Zhangzhaoyu（张肇宇）Zhanglulu（张璐璐）Zhaodan（赵丹）Ludongyan（陆东艳）Wushanshan（吴姗姗）Threeparts------1.Brandintroduction2.TypicalProduct3.ThesuccessofChanelPart1BrandintroductionGabrielleChanel（加布里埃·夏奈尔）-----CoCoChanelthefounder

2、andthechiefdesignerofthebrandfrom1913-1971KarlLargerfeld（卡尔·拉格菲尔德）becomethechiefdesignerfrom1983外号“老佛爷”时尚界的凯撒大帝1913begintodesignfashionabledress（时装）1921begintoexploreperfume（香水）adiverstyofproducts：jewelry（珠宝）sunglasses（太阳镜）watch（手表）handbag（手袋）Part2typicalproductChanelNo.5（香奈儿5号香水）pro

3、motedin1922LookatthebottleoftheperfumeThebottlecapisjustlikethediamond.Thebodyofthebottleissimpleandbrief.TheNo.5andthechanelstandoutonthewhitebackground.Pursuitsofart.ItcontainsthemainphilosophyofMrsChanel----beelegantgracefulbriefPart3thewayofsuccessAsafamousinternationnalbrand,cha

4、nelissuccessfulinmanagementaswellasbranddesign.1.brandbuildingstategy2.uniquedesignphilosophy3.successfulpublicizing1.Brandbuildinguniqueattraction----brief,graceful,blackandwhiteThelogo----doubleC‘CoCoChanel’2.DesignphilosophyOtherbrandsdonothave,wehave.Otherbrandshave,wehavethebett

5、erone.（人无我有，人有我优）Fashionpasses,style.remains.（时尚会过去，但风格会永存）3.successfulpublicizingAdvertisementdesignSimple,amazingvisualeffectEg:Chanelno.5Mediachosing----SeniormagazineseniorleisureclubseniorwebsiteFamousspokesmodelCatherineDeneuve（凯瑟琳·德纳芙）(1970sand80sChanelNo.5spokesmodel),,Nicole

6、Kidman（妮可基德曼）(early2000sChanelNo.5spokesmodel),CaroleBouquet（卡罗尔布盖）(1990sChanelNo.5spokesmodel),AudreyTautou（奥黛丽塔图）(currentChanelNo.5spokesmodelMarilynMonroe(1950sChanelNo.5spokesmodel)picturedsplashingherselfwithChanelNo.5.TheimageiscertainlythemostfamousofallChaneladvertisements.Ta

7、rgetingandpositioningRichpeople,leisureconsumingPosition---rare,art,graceful