品牌培育管理体系之实施指南(工信部).pdf

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1、附件1品牌培育管理体系第一部分实施指南第一版工业和信息化部科技司目录1范围......................................................................12引用和参考文件............................................................13术语和定义................................................................13.1品牌.......

2、.............................................................13.2品牌培育................................................................13.3品牌培育管理体系........................................................13.4品牌战略...................................................

3、.............13.5品牌培育方针............................................................13.6品牌培育目标............................................................24品牌培育管理体系..........................................................24.1总要求................................

4、..................................24.2管理职责................................................................24.3组织的环境..............................................................24.4相关方需求和期望........................................................35品牌战略和方针......

5、......................................................35.1总则....................................................................35.2战略和方针的制定........................................................35.3战略和方针的部署....................................................

6、....35.4战略和方针的沟通........................................................46资源......................................................................46.1总则....................................................................46.2财务资源................................

7、................................56.3人力资源................................................................56.4供方和伙伴..............................................................56.5自然资源................................................................56.6知识、信息和技术.

8、.......................................................67过程管理..................................................................67.1总则...............................................