尼克尔森中级微观课件.ppt

尼克尔森中级微观课件.ppt

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1、Chapter3PREFERENCESANDUTILITYCopyright©2005bySouth-Western,adivisionofThomsonLearning.Allrightsreserved.1AxiomsofRationalChoiceCompletenessifAandBareanytwosituations,anindividualcanalwaysspecifyexactlyoneofthesepossibilities:AispreferredtoBBispreferredtoAAa

2、ndBareequallyattractive2AxiomsofRationalChoiceTransitivityifAispreferredtoB,andBispreferredtoC,thenAispreferredtoCassumesthattheindividual’schoicesareinternallyconsistent3AxiomsofRationalChoiceContinuityifAispreferredtoB,thensituationssuitably“closeto”Amust

3、alsobepreferredtoBusedtoanalyzeindividuals’responsestorelativelysmallchangesinincomeandprices4UtilityGiventheseassumptions,itispossibletoshowthatpeopleareabletorankinorderallpossiblesituationsfromleastdesirabletomostEconomistscallthisrankingutilityifAispref

4、erredtoB,thentheutilityassignedtoAexceedstheutilityassignedtoBU(A)>U(B)5UtilityUtilityrankingsareordinalinnaturetheyrecordtherelativedesirabilityofcommoditybundlesBecauseutilitymeasuresarenotunique,itmakesnosensetoconsiderhowmuchmoreutilityisgainedfromAthan

5、fromBItisalsoimpossibletocompareutilitiesbetweenpeople6UtilityUtilityisaffectedbytheconsumptionofphysicalcommodities,psychologicalattitudes,peergrouppressures,personalexperiences,andthegeneralculturalenvironmentEconomistsgenerallydevoteattentiontoquantifiab

6、leoptionswhileholdingconstanttheotherthingsthataffectutilityceterisparibusassumption7UtilityAssumethatanindividualmustchooseamongconsumptiongoodsx1,x2,…,xnTheindividual’srankingscanbeshownbyautilityfunctionoftheform:utility=U(x1,x2,…,xn;otherthings)thisfunc

7、tionisuniqueuptoanorder-preservingtransformation8EconomicGoodsIntheutilityfunction,thex’sareassumedtobe“goods”moreispreferredtolessQuantityofxQuantityofyx*y*Preferredtox*,y*??Worsethanx*,y*9IndifferenceCurvesAnindifferencecurveshowsasetofconsumptionbundlesa

8、mongwhichtheindividualisindifferentQuantityofxQuantityofyx1y1y2x2U1Combinations(x1,y1)and(x2,y2)providethesamelevelofutility10MarginalRateofSubstitutionThenegativeoftheslopeoftheindifferencecurveatanyp

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