商务精英挑战赛 vancl课件.ppt

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1、AnalysisofElectronicCommerce40%60%During20113rdquarter,thetradingofElectronicCommercialmarkettotalto197.5billionyuan,andtheclothingtradingpartaccountsfor40%,79billionyuan.ClothingE-commerce201110B08-09-105financing200m1B2010300%RMB10millionperday200928.4%No.10

2、7-10-18VANCLison2012IPODevelopmentofvanclProblemswithreturning2Vaguebrandposition3Overextending4Toomanyadvertisements5Lackingofproductattractiveness1Weakness1.LackingofproductattractivenessEvenNoModel!!!2.Problemswithreturning3.VaguebrandpositionWhatisvancl？Yo

3、uthculture??4.Overextending5.Toomanyadvertisements1Billion！！！solutionsStrenghtenCCImproveCEProblemswithreturning2Vaguebrandposition3Overextending4Toomanyadvertisements5Lackingofproductattractiveness11.ImproveConsumerExperienceToperfectthepages,especiallyofthep

4、roducts.ImproveConsumerExperience2.TobuildadatabaseforeachconsumerToemployanewtechnologyKINECTKINECTStrenghtenCoreCompetitivenessluxuryComprehensive50.9%18.6%3.4%4.5%6.3%shoesbagsfurniturespecificothersStrenghtenCoreCompetitiveness3.Shutdownvjia,createV-SolarT

5、HANKYOU