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1、HowcanSonyimproveitsproductmix？CONTENTSPAGE02Methodology03Analysis04Conclusion01ProblemStatementProblemStatement1.ProblemStatementSonyCorporation,commonlyreferredtoasSony,isaJapanesemultinationalconglomeratecorporationheadquarteredinKōnanMinato,Tokyo,Japan.Itsdiversifiedb
2、usinessisprimarilyfocusedontheelectronics,game,entertainmentandfinancialservicessectors.Thecompanyisoneoftheleadingmanufacturersofelectronicproductsfortheconsumerandprofessionalmarkets.Sonyisranked87thonthe2012listofFortuneGlobal500.1.1SonyCorporationProblemStatement1.Pro
3、blemStatementSonyCorporationistheelectronicsbusinessunitandtheparentcompanyoftheSonyGroup,whichisengagedinbusinessthroughitsfouroperatingsegments–Electronics(includingvideogames,networkservicesandmedicalbusiness),Motionpictures,MusicandFinancialServices.ThesemakeSonyoneof
4、themostcomprehensiveentertainmentcompaniesintheworld.Sony'sprincipalbusinessoperationsincludeSonyCorporation(SonyElectronicsintheU.S.),SonyPicturesEntertainment,SonyComputerEntertainment,SonyMusicEntertainment,SonyMobileCommunications(formerlySonyEricsson),andSonyFinancia
5、l.SonyisamongtheWorldwideTop20SemiconductorSalesLeadersandthird-largesttelevisionmanufacturerintheworld,afterSamsungElectronicsandLGElectronics.GenerallyspeakingSonyCorporationisabigempire1.1SonyCorporationProblemStatement1.ProblemStatementButthesedaysthiscorporationhasma
6、nytroubles.On3rdofMarch,SonyannouncedthattheyhavesoldtheirpersonalcomputerbusinessandVAIO,thebrandofSony'slaptop,toanotherJapanesecompany.AndSonywillcut5000jobstoimprovethefinancialsituationbeforetheendofthisyear.SonyCorporationhasanoperationlossof70billiondollarin2012.th
7、erearerumorsoutsideoftheworld,themanagementofSonydoeshaveseriousproblem.AndSonyreplaceditsCEOwithKazuoHiraiin2012.Butasfarasweareconcerned,thismeasurehasnoteffect.1.2TheProblemKazuoHirai,theCEOofSonyMethodology1.ProblemStatementOurgroupisverycuriousaboutSony’sfinancialcri
8、sis.WewanttofindwhichcriticalmistakesdidSonymakeinitsstrategiesandhowthesemistakesgetSonyintotro
