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1、Nomatterhowbusyhaveyouacupofcoffee演讲人：陈梦涵王涵玉ForewordNestlecompanyinventedin1938,theworld'sfirstcupofinstantcoffee,NescafeandnamedbytheloveofmanypeopleintheWest.ItsoldinChinabeganinthe1980s,young,energeticurbanconsumersloveToday,NestlecoffeehasbecometheChinesemarket,andeventheworld'sleadi
2、nginstantcoffeebrandhighervisibilityofthebrandintheChinesemarkethasbeenformed.TheNescafetelevisionadvertisinginChina,in1989,"tastesgreat"classicsloganhousehold.NescafeRedCuphasbecomethefashion,trend,oraromanticpronouns。TheoriginofNescafeNestlewiththeirownnameforthebrandname,butitsnameinE
3、nglishbut"comfortablesettledmeaningof"and"snuggle".Thespecificmeaningofitsname,naturallywiththeEnglishthesameroot,"Nestle"linked,Nestlepatternworksasanicon,againreminiscentofNestleproductsforbabies,lovingmothersandhealthandnutrition。内斯特尔用自己的名字为品牌名称，但其英文名称的意思是“舒适安顿下来”和“依偎”。其名称的具体含义，自然与英语同
4、根生，“雀巢”挂钩，以雀巢作为一个图标，又让人联想到婴儿，母亲和保健营养的雀巢产品LOGO“Nestle”的意思是“小小鸟巢”，这个温馨的鸟巢作为雀巢公司的标志，深受消费者熟悉和喜爱，它代表着雀巢公司的理念：关爱，安全，自然，营养。作为全球最大的食品公司，雀巢秉承一贯的理念和原则，以人为本，以质量为重，为世界各国的消费者提供优质食品，带来美好的生活。"Nestle"means"littlebird'snest",thewarmnestasasignofNestle,consumersfamiliarwithandtheaffection,itrepresentstheN
5、estle'sidea:love,security,natural,nutrition.Astheworld'sbiggestfoodcompanies,nestleupholdtheconceptandprinciple,itiswiththepersonthis,takethequalityasheavy,totheworldofcustomerswithhigh-qualityfood,bringthegoodlife.ThecoffeeClassProductsNescafe1+2Nescafe1+2espressoNescafeIce1+2NestleCoff
6、eeMateNestleGoldMedalcoffeeNESTLÉCappuccinoNestleYunnancoffeegiftboxseriesNESTLÉCoffeeGiftBoxNestlecoffeecupofinstalledTheNescafealcoholproduct100%purecoffeeAnalysisofNestlecoffeeproductsProductperformance:theselectionofthefinestqualitycoffeebeansasthemainrawmaterial,finefirebaking,addth
7、ecoffeewhitenerandsugar,welldrinksfromthedeployment.Flavorismellow,smoothtaste,easytodrink,aredcan.Competitoranalysis1.ELEGENTCOFFEE:Promotesunceasinglyconformstotheconsumerdemandcoffeetaste,youngblood2.MOCHACOFFEE:Allcategory'spriceislow;Moldromanticizingpoeticsentimentc
