儿童家具市场营销策划方案.doc

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1、一、执行总结.....................................................4 1.1创业背景..................................................4 1.2政策支持..................................................5 1.3创业路径..................................................5 二、公司概况..................................

2、...................5 2.1公司名称：................................................5 2.2公司综述：................................................6 2.3公司愿景:.................................................6 2.4战略选择..................................................6 2.4.1初期................

3、.................................7 2.4.2中期.................................................8 2.4.3长期.................................................9 三、产品研发与设计..............................................10 3.1产品综述.................................................10 3.2设计理念：..

4、.............................................11 3.3设计特点.................................................11 四、市场调研....................................................11 4.1市场概述.................................................12 4.2市场容量及前景分析.......................................

5、12 4.3市场特征.................................................14 4.4竞争分析.................................................14 4.4.1公司总体竞争实力分析................................14 4.4.2市场竞争者分析......................................16 4.5竞争优势...............................................

6、..17 4.6.应对方案.................................................18 4.7.针对SWOT分析的策略......................................19 五、营销计划....................................................19 5.1总体营销战略.............................................19 5.2具体营销计划..............................

7、...............21 六、产品管理....................................................33 6.1.产品生产.................................................33 6.2运营管理.................................................36 七、财务分析....................................................39 7.1.股本结构与规模........

8、...................................39 7.2.资金来源与应用.....