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ID:56845639
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时间:2020-07-15
《商品的过度包装.doc》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、此资料由网络收集而来,如有侵权请告知上传者立即删除。资料共分享,我们负责传递知识。商品的过度包装1.许多商品都存在过度包装的现象2.出现这种现象的原因及其带来的后果3.为了改变这种状况,我认为……NooneinChinahasfailedtonoticethatgoodsarewrapped(包装)inflaring(华美的,花哨的)boxesorbags.Takingalookaround,wecanfindexampleswithease:asmallcomputerispackedinathickandheavy(又厚又重)cart
2、on,clothesareputtedinawell-designedplasticbags(塑料袋)whichprintedvariouskindsofpatternsandcolorsandsoon.Whatarethecausesofthisproblem?Ontheonehand,inordertoearnmoreeconomicgains(经济收益),aconsiderablenumberof(很多)manufacturesusuallywraptheirproductswithunnecessarybutappealing(吸
3、引人的)materialsaimingatattractingcustomer’sattention,arousingtheircuriosityandthenstimulatingtheirpurchasingdesire(吸引顾客的注意力并引发他们的好奇心).Ontheotherhand,quiteafewcustomersbelievethatthemoredelicatethepackageseems,thesuperiorthequalitywillbe(包装越精美,产品质量就越好),thenotionhasalsoencour
4、agedthetrendofexcessivepackaging.However,theemergenceof2此资料由网络收集而来,如有侵权请告知上传者立即删除。资料共分享,我们负责传递知识。excessivepackage(过度包装)hasgivenriseto(导致)manyundesirableconsequencesthatcan’tbeneglected(不容忽视).Foronething,itisawasteofpreciousandlimitednaturalresources,whichwillthusposeunder
5、lying(潜在的)threattoouroffspringgeneration(子孙后代).Foranother,customersareoftendeceivedbyartificialexternalpackingratherthanbeingprovidedwithhigh-qualitygoods.Tochangethissituation,Ithinkweshouldtakethefollowingmeasures.First,lawsmustbemadeandimplementedtoimposerestrictionon(
6、实行限制)excessivepackaging.Second,apubliceducationcampaignshouldbelaunchedtoarousecustomers’consciousness(意识)thatpackagingdoesn’tequaltoquality,andalsoletthemknowthebadimpactofit.Onlyinthiswaycanweputanendtothistrend(结束这种趋势).2
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