建设养老院策划方案.doc

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1、.爱源养老院有限公司项目名称爱源养老院服务公司项目组成员：指导老师：日期：专业资料.目录一：执行总结...........................................3二：公司概况和公司服务.................................52.1公司概况...........................................................52.2公司特色..............................................

2、.............6三：管理团队和员工管理.................................63.1团队组成...........................................................63.2员工管理...........................................................6四：市场机会和竞争分析.................................74.1环境分析..............

3、.............................................84.2:顾客分析..........................................................104.3竞争分析...........................................................12五：管理体系和公司产权.................................135.1管理构架........................

4、...................................135.2法律结构...........................................................13专业资料.5.3所有权分配.........................................................13六：项目安排和项目风险.................................146.1系统风险及对策..........................

5、...........................146.2非系统风险及对策...................................................156.3项目前期计划发展...................................................166.4项目中期计划发展...................................................176.5项目后期计划发展...........................

6、........................17七：营销计划和服务定价.................................177.1市场进入............................................................177.2营销宗旨............................................................177.3营销策略..........................................

7、..................177.4服务体系............................................................187.5品牌塑造............................................................19八：管理团队和员工管理.................................208.1团队组成................................................

8、...........208.2员工管理...........................................................218.3志愿者团队建立.....................................................21九：融资方案和退出方案..............................