建设养老院策划方案

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1、爱源养老院有限公司项目名称爱源养老院服务公司项目组成员：指导老师：日期：目录一：执行总结...........................................3二：公司概况和公司服务.................................52.1公司概况...........................................................52.2公司特色...........................................................6三：管理团队和员工管理.......

2、..........................63.1团队组成...........................................................63.2员工管理...........................................................6四：市场机会和竞争分析.................................74.1环境分析...........................................................84.2:顾客分析....

3、......................................................104.3竞争分析...........................................................12五：管理体系和公司产权.................................135.1管理构架...........................................................135.2法律结构........................................

4、...................135.3所有权分配.........................................................13六：项目安排和项目风险.................................146.1系统风险及对策.....................................................146.2非系统风险及对策...................................................156.3项目前期计划发展...........

5、........................................166.4项目中期计划发展...................................................176.5项目后期计划发展...................................................17七：营销计划和服务定价.................................177.1市场进入............................................................17

6、7.2营销宗旨............................................................177.3营销策略............................................................177.4服务体系............................................................187.5品牌塑造............................................................19八：管理团队和员工

7、管理.................................208.1团队组成...........................................................208.2员工管理...........................................................218.3志愿者团队建立.....................................................21九：融资方案和退出方案...............................229.1

8、融资方案.