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1、江苏省常州市西夏墅中学高中英语Unit3Amazingpeople阅读理解练习牛津译林版必修2In1939twobrothers,MacandDickMcDonald,startedadrive-inrestaurantinSanBernadino,California.Theycarefullychoseabusycornerfortheirlocation.Theyhadruntheirownbusinessesforyears,firstatheater,thenabarbecue(烤肉)restaur
2、ant,thenanotherdrive-in.Butintheirnewoperation,theyofferedanew,shortenedmenu:Frenchfries,hamburgers,andsodas.Tothissmallselectiontheyaddedonenewidea:quickservice,nowaitersorwaitresses,andnotips.Theirhamburgerssoldforfifteencents.Cheesewasanotherfourcents.Th
3、eirFrenchfriesandhamburgershadaremarkableuniformity(一致性),forthebrothershaddevelopedastrictroutine(程序)forthepreparationoftheirfood,andtheyinsistedontheircooks’stickingtotheirroutine.Theirnewdrive-inbecamesurprisinglypopular,particularlyforlunch.Peopledroveup
4、bythehundredsduringthebusynoontime.Theself-servicerestaurantwassopopularthatthebrothershadallowedtencopiesoftheirrestauranttobeopened.TheywerecontentwiththismodestsuccessuntiltheymetRayKroc.KrocwasasalesmanwhomettheMcDonaldbrothersin1954,whenhewassellingmil
5、kshake-mixingmachines.Hequicklysawthespecialattractionofthebrothers’fast-foodrestaurantsandboughttherighttofranchise(特许经营)othercopiesoftheirrestaurants.Theagreementstruckincludedtherighttoduplicate(复制)themenu,theequipment,eventheirredandwhitebuildingswithth
6、egoldenarches(拱门).TodayMcDonald’sisreallyahouseholdname.In1976,McDonald’shadover$lbillionintotalsales.Itsfirsttwenty-twoyearsinoneofthemostsurprisingsuccessstoriesinmodernAmericanbusinesshistory.1.Thispassagemainlytalksabout.A.Thedevelopmentoffastfoodservic
7、esB.ThebusinesscareersofMacandDickMcDonaldC.RayKroc’sbusinesstalentD.HowMcDonald’sbecameabillion-dollarbusiness2.MacandDickmanagedallofthefollowingbusinessesexcept.A.acinemaB.adrive-inC.atheaterD.abarbecuerestaurant3.Wemayinferfromthispassagethat.A.MacandDi
8、ckMcDonaldneverbecamewealthyfortheysoldtheirideatoKroc.B.TheplacetheMcDonaldschosewastheonlysourceofthegreatpopularityoftheirdrive-inC.RayKrocwasagoodbusinessmanD.Fortyyearsagotherewerelotsoffast-foodr