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1、上海2010世博会项目群数字可视化管理吴志强上海2010世博会项目群数字可视化管理DigitalvisualportfoliomanagementExpoof2010ShanghaiChina吴志强WUZhiqiang同济大学TongjiUniversity2006.10.14IPMAInternationalYoungCrewWorkshopShanghai，China，13th-14thOctober20061.研究背景Background世博会成功的关键KeyissueforasuccessfulExpo世博会规划建设是一个复杂巨系统基地位于城市中心区边缘规模史无前例（5.28km2
2、、7000万预测参观人次极有可能被突破)建设量大、工程复杂缺乏经验、不确定因素多多系统整合与多方参与者的协同作战Theplanning&constructionprocessofExpoisAComplicatedMegasystemSiteLocatedattheedgeofdowntownareaLargestscaleinexpo’shistory(5.28km2,70millonenestimatedvisitors)IncludealargeamountofcomplicatedprojectsLocalauthoritylackofexperienceforsuchamegae
3、ventIntegrationofdifferentsectorsandcooperationbetweendiverseactorsYan’anRd.viaductN-SviaductInnerRingLujiazuiEXPOSiteselectionDowntownwaterfrontsitealongtheHuangpuRiverbetweenNanpuBridge&LupuBridgeExpoSite5.28km2Coordinatedarea1.4km2•Exposite:5.28km²--3.93km²inPudong--1.35km²inPuxiVisitorsEstimat
4、ion:Totalnumberofvisitors:70million--400,000(averageday)--600,000(peakday)--800,000(extremepeakday)10millionvisitors50millionvisitorsNumberofvisitorsin1dayexceeds780,000(Oct.03)AichiShanghaiHannoverLisbon77,000118,00082,000351,000272,000OsakaMontreal800,000600,000400,00014m214m213m29m29m28m2（estim
5、ated）AreapervisitorperdayVisitorsperdayComparisonswithpastExposLargestscaleeversincethebirthofExpo项目成功与否很大程度上取决于决策者、设计者、建设者、项目参与各方对于项目信息及时、直观、深入的了解、沟通、共享，因此需要一套具有中枢功能的规划建设数字可视化系统，能够直观地模拟和指导世博园区的规划建设过程。Thesuccessofexpoplanning&constructiondependsgreatlyontimely,directanddeepunderstandingofdecision-
6、makers,designers,buildersandallprojectactorsonprojectinformation.Therefore,itispressingtobuildanintegrateddigitalvisualmanagementsystemfortimelymutualsupervision,simulation,andcontrolontheplanningandbuildinglifecycleofExpositethroughcollectinganddistributingvisualinformation,whichleadstorationalde
7、sign,demonstration,managementanddecision-making.ResearchFramework2.世博园区规划建设过程管理模式Managementmodesforplanning&buildingprocessofExposite工程项目管理模式研究ProjectManagementmodes1.项目管理承包模式（ProgramManagementContracting,PMC）2.一
