上海2010世博会项目群管理

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1、上海2010世博会项目群数字可视化管理上海2010世博会项目群数字可视化管理DigitalvisualportfoliomanagementExpoof2010ShanghaiChina吴志强WUZhiqiang同济大学TongjiUniversity2006.10.14IPMAInternationalYoungCrewWorkshopShanghai，China，13th-14thOctober20061.研究背景Background世博会成功的关键KeyissueforasuccessfulExpo世博会规划建设是一个复杂巨系

2、统基地位于城市中心区边缘规模史无前例（5.28km2、7000万预测参观人次极有可能被突破)建设量大、工程复杂缺乏经验、不确定因素多多系统整合与多方参与者的协同作战Theplanning&constructionprocessofExpoisAComplicatedMegasystemSiteLocatedattheedgeofdowntownareaLargestscaleinexpo’shistory(5.28km2,70millonenestimatedvisitors)Includealargeamountofcomplic

3、atedprojectsLocalauthoritylackofexperienceforsuchamegaeventIntegrationofdifferentsectorsandcooperationbetweendiverseactorsYan’anRd.viaductN-SviaductInnerRingLujiazuiEXPOSiteselectionDowntownwaterfrontsitealongtheHuangpuRiverbetweenNanpuBridge&LupuBridgeExpoSite5.28km2C

4、oordinatedarea1.4km2•Exposite:5.28km²--3.93km²inPudong--1.35km²inPuxiVisitorsEstimation:Totalnumberofvisitors:70million--400,000(averageday)--600,000(peakday)--800,000(extremepeakday)10millionvisitors50millionvisitorsNumberofvisitorsin1dayexceeds780,000(Oct.03)AichiSha

5、nghaiHannoverLisbon77,000118,00082,000351,000272,000OsakaMontreal800,000600,000400,00014m214m213m29m29m28m2（estimated）AreapervisitorperdayVisitorsperdayComparisonswithpastExposLargestscaleeversincethebirthofExpo项目成功与否很大程度上取决于决策者、设计者、建设者、项目参与各方对于项目信息及时、直观、深入的了解、沟通、共享，因此

6、需要一套具有中枢功能的规划建设数字可视化系统，能够直观地模拟和指导世博园区的规划建设过程。Thesuccessofexpoplanning&constructiondependsgreatlyontimely,directanddeepunderstandingofdecision-makers,designers,buildersandallprojectactorsonprojectinformation.Therefore,itispressingtobuildanintegrateddigitalvisualmanageme

7、ntsystemfortimelymutualsupervision,simulation,andcontrolontheplanningandbuildinglifecycleofExpositethroughcollectinganddistributingvisualinformation,whichleadstorationaldesign,demonstration,managementanddecision-making.ResearchFramework2.世博园区规划建设过程管理模式Managementmodesfo

8、rplanning&buildingprocessofExposite工程项目管理模式研究ProjectManagementmodes1.项目管理承包模式（ProgramManagementContracting,PMC）2.一体化项