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1、Intheenvironmentaleffectappraisal'spublicparticipationisreferstothepolicy-makingsideorbetweentheconstructionsidesamepublic'sonekindoftwo-wayexchange,establishesthepublictoparticipateintheenvironmentmanagementbysupervisionthenormalmechanism.Thisarticlehassummarizedintheenvironmenta
2、leffectappraisal“thepublicparticipation”theconceptandthecharacteristic,introducedinthedomesticandforeignenvironmentaleffectappraisalthepublicparticipationtheproductionandthedevelopment,andaimatcurrentvariouscountriesthroughthereferencemassiveliteraturematerialthepresentsituationwh
3、ichthepublicparticipationabouttheenvironmentaleffectappraisal,participatesinthetype,thecontent,theimplementationprincipleandtheimplementingprocudurefourbigaspectsfromthepublic,thepublicparticipatedinthefundamentalmodetotheenvironmentaleffectappraisalincarryingonthepreliminarydiscu
4、ssion,throughcarriedontheanalysisagaintothecase,proposedintheenvironmentaleffectappraisal“thepublicparticipation”theimplementingprocudurefortheinformationissued,theinformationfeedback,theinformationcompiled(includingquantitativeprocessing),thecommunicationaswellasCarriesontheproje
5、ctdecision-making,finallyaimedinthepresentenvironmentaleffectappraisalthepublictoparticipateinthepatternexistencethequestionproposingthecorrespondingcountermeasure.Thewayinwhichbusinesseswillreactandbehavedependonarangeoffactors.Microfactorsmaybecontrollable,however,companiesalson
6、eedtobeawareofthemacrofactorswhichtheycannotcontrolbutwillstillimpactontheirbusiness.Thedecisionofhowtoreactthenhastobetakenwithconsiderationtoarangeofstakeholders.Nike,asaninternationalbrandnamehasalargenumberofstakeholders,fromemployees,contractorsandcustomersaswellasshareholder
7、sthroughtolessdirectstakeholderssuchasthefamiliesofemployeesandresidentsneartheirofficesorcontractsfactories.Thedecisiontheymakewillreflectthepolitical,economic,socialandtechnologicalenvironment.TherearemanypoliticalfactorsthatmayimpactonNike.Asaninternationalcompany,thereisastron
8、gassociationwiththeirhomenation.T