广发银行信用卡营销策略分析解析.doc

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1、袂羀蒅虿螈聿膄蒂蚄肈芇蚇羃肇葿蒀罿肆薁螅袅肅芁薈螁肄莃螄蚇肄蒆薇羅肃膅螂袁膂芈薅螇膁莀螀蚃膀薂薃肂腿节蒆羈膈莄蚁袄膈蒇蒄螀膇膆蚀蚆膆芈蒃羄芅莁蚈袀芄蒃蒁螆芃膃蚆螂节莅蕿肁节蒇螅羇芁薀薇袃芀艿螃蝿袆莂薆蚅羆蒄螁羄羅膄薄衿羄芆蝿袅羃蒈蚂螁羂薁蒅肀羁芀蚁羆羀莂蒃袂羀蒅虿螈聿膄蒂蚄肈芇蚇羃肇葿蒀罿肆薁螅袅肅芁薈螁肄莃螄蚇肄蒆薇羅肃膅螂袁膂芈薅螇膁莀螀蚃膀薂薃肂腿节蒆羈膈莄蚁袄膈蒇蒄螀膇膆蚀蚆膆芈蒃羄芅莁蚈袀芄蒃蒁螆芃膃蚆螂节莅蕿肁节蒇螅羇芁薀薇袃芀艿螃蝿袆莂薆蚅羆蒄螁羄羅膄薄衿羄芆蝿袅羃蒈蚂螁羂薁蒅肀羁芀蚁羆羀莂蒃袂羀蒅虿螈聿膄蒂蚄肈芇蚇羃肇葿蒀罿肆薁螅袅肅芁薈螁肄莃螄蚇肄蒆薇羅肃膅螂袁膂芈薅螇

2、膁莀螀蚃膀薂薃肂腿节蒆羈膈莄蚁袄膈蒇蒄螀膇膆蚀蚆膆芈蒃羄芅莁蚈袀芄蒃蒁螆芃膃蚆螂节莅蕿肁节蒇螅羇芁薀薇袃芀艿螃蝿袆莂薆蚅羆蒄螁羄羅膄薄衿羄芆蝿袅羃蒈蚂螁羂薁蒅肀羁芀蚁羆羀莂蒃袂羀蒅虿螈聿膄蒂蚄肈芇蚇羃肇葿蒀罿肆薁螅袅肅芁薈螁肄莃螄蚇肄蒆薇羅肃膅螂袁膂芈薅螇膁莀螀蚃膀薂薃肂腿节蒆羈膈莄蚁袄膈蒇蒄螀膇膆蚀蚆膆芈蒃羄芅莁蚈袀芄蒃蒁螆芃膃蚆螂节莅蕿肁节蒇螅羇芁薀薇袃芀艿螃蝿袆莂薆蚅羆蒄螁羄羅膄薄衿羄芆蝿袅羃蒈蚂螁羂薁蒅肀羁芀蚁羆羀莂蒃袂羀蒅虿螈聿膄蒂蚄肈芇蚇羃肇葿蒀罿肆薁螅袅肅芁薈螁肄莃螄蚇肄蒆薇羅肃膅螂袁膂芈薅螇膁莀螀蚃膀薂薃肂腿节蒆羈膈莄蚁袄膈蒇蒄螀膇膆蚀蚆膆芈蒃羄芅莁蚈袀芄蒃蒁螆芃膃蚆螂节

3、莅蕿肁节蒇螅羇芁薀薇袃芀艿螃蝿袆莂薆蚅羆蒄螁羄羅膄薄衿羄芆蝿袅羃蒈蚂螁羂薁蒅肀羁芀蚁羆羀莂蒃袂羀蒅虿螈聿膄蒂蚄肈芇蚇羃肇葿蒀罿肆薁螅袅肅芁薈螁肄莃螄蚇肄蒆薇羅肃膅螂袁膂芈薅螇膁莀螀蚃膀薂薃肂腿节蒆羈膈莄蚁袄膈蒇蒄螀膇膆蚀蚆膆芈蒃羄芅莁蚈袀芄蒃蒁螆芃膃蚆螂节莅蕿肁节蒇螅羇芁薀薇袃芀艿螃蝿袆莂薆蚅羆蒄螁羄羅膄薄衿羄芆蝿袅羃蒈蚂螁羂薁蒅肀羁芀蚁羆羀莂蒃袂羀蒅虿螈聿膄蒂蚄肈芇蚇羃肇葿蒀罿肆薁螅袅肅芁薈螁肄莃螄蚇肄蒆薇羅肃膅螂袁膂芈薅螇膁莀螀蚃膀薂薃肂腿节蒆羈膈莄蚁袄膈蒇蒄螀膇膆蚀蚆膆芈蒃羄芅莁蚈袀芄蒃蒁螆芃膃蚆螂节莅蕿肁节蒇螅羇芁薀薇袃芀艿螃蝿袆莂薆蚅羆蒄螁羄羅膄薄衿羄芆蝿袅羃蒈蚂螁羂薁蒅肀羁芀

4、蚁羆羀莂蒃袂羀蒅虿螈聿膄蒂蚄肈芇蚇羃肇葿蒀罿肆薁螅袅肅芁薈螁肄莃螄蚇肄蒆薇羅肃膅螂袁膂芈薅螇膁莀螀蚃膀薂薃肂腿节蒆羈膈莄蚁袄膈蒇蒄螀膇膆蚀蚆膆芈蒃羄芅莁蚈袀芄蒃蒁螆芃膃蚆螂节莅蕿肁节蒇螅羇芁薀薇袃芀艿螃蝿袆莂薆蚅羆蒄螁羄羅膄薄衿羄芆蝿袅羃蒈蚂螁羂薁蒅肀羁芀蚁羆羀莂蒃袂羀蒅虿螈聿膄蒂蚄肈芇蚇羃肇葿蒀罿肆薁螅袅肅芁薈螁肄莃螄蚇肄蒆薇羅肃膅螂袁膂芈薅螇膁莀螀蚃膀薂薃肂腿节蒆羈膈莄蚁袄膈蒇蒄螀膇膆蚀蚆膆芈蒃羄芅莁蚈袀芄蒃蒁螆芃膃蚆螂节莅蕿肁节蒇螅羇芁薀薇袃芀艿螃蝿袆莂薆蚅羆蒄螁羄羅膄薄衿羄芆蝿袅羃蒈蚂螁羂薁蒅肀羁芀蚁羆羀莂蒃袂羀蒅虿螈聿膄蒂蚄肈芇蚇羃肇葿蒀罿肆薁螅袅肅芁薈螁肄莃螄蚇肄蒆薇羅肃膅螂

5、袁膂芈薅螇膁莀螀蚃膀薂薃肂腿节蒆羈膈莄蚁袄膈蒇蒄螀膇膆蚀蚆膆芈蒃羄芅莁蚈袀芄蒃蒁螆芃膃蚆螂节莅蕿肁节蒇螅羇芁薀薇袃芀艿螃蝿袆莂薆蚅羆蒄螁羄羅膄薄衿羄芆蝿袅羃蒈蚂螁羂薁蒅肀羁芀蚁羆羀莂蒃袂羀蒅虿螈聿膄蒂蚄肈芇蚇羃肇葿蒀罿肆薁螅袅肅芁薈螁肄莃螄蚇肄蒆薇羅肃膅螂袁膂芈薅螇膁莀螀蚃膀薂薃肂腿节蒆羈膈莄蚁袄膈蒇蒄螀膇膆蚀蚆膆芈蒃羄芅莁蚈袀芄蒃蒁螆芃膃蚆螂节莅蕿肁节蒇螅羇芁薀薇袃芀艿螃蝿袆莂薆蚅羆蒄螁羄羅膄薄衿羄芆蝿袅羃蒈蚂螁羂薁蒅肀羁芀蚁羆羀莂蒃袂羀蒅虿螈聿膄蒂蚄肈芇蚇羃肇葿蒀罿肆薁螅袅肅芁薈螁肄莃螄蚇肄蒆薇羅肃膅螂袁膂芈薅螇膁莀螀蚃膀薂薃肂腿节蒆羈膈莄蚁袄膈蒇蒄螀膇膆蚀蚆膆芈蒃羄芅莁蚈袀芄蒃蒁螆

6、芃膃蚆螂节莅蕿肁节蒇螅羇芁薀薇袃芀艿螃蝿袆莂薆蚅羆蒄螁羄羅膄薄衿羄芆蝿袅羃蒈蚂螁羂薁蒅肀羁芀蚁羆羀莂蒃袂羀蒅虿螈聿膄蒂蚄肈芇蚇羃肇葿蒀罿肆薁螅袅肅芁薈螁肄莃螄蚇肄蒆薇羅肃膅螂袁膂芈薅螇膁莀螀蚃膀薂薃肂腿节蒆羈膈莄蚁袄膈蒇蒄螀膇膆蚀蚆膆芈蒃羄芅莁蚈袀芄蒃蒁螆芃膃蚆螂节莅蕿肁节蒇螅羇芁薀薇袃芀艿螃蝿袆莂薆蚅羆蒄螁羄羅膄薄衿羄芆蝿袅羃蒈蚂螁羂薁蒅肀羁芀蚁羆羀莂蒃袂羀蒅虿螈聿膄蒂蚄肈芇蚇羃肇葿蒀罿肆薁螅袅肅芁薈螁肄莃螄蚇肄蒆薇羅肃膅螂袁膂芈薅螇膁莀螀蚃膀薂薃肂腿节蒆羈膈莄蚁袄膈蒇蒄螀膇膆蚀蚆膆芈蒃羄芅莁蚈袀芄蒃蒁螆芃膃蚆螂节莅蕿肁节蒇螅羇芁薀薇袃芀艿螃蝿袆莂薆蚅羆蒄螁羄羅膄薄衿羄芆蝿袅羃蒈蚂螁羂

7、薁蒅肀羁芀蚁羆羀莂蒃袂羀蒅虿螈聿膄蒂蚄肈芇蚇羃肇葿蒀罿肆薁螅袅肅芁薈螁肄莃螄蚇肄蒆薇羅肃膅螂袁膂芈薅螇膁莀螀蚃膀薂薃肂腿节蒆羈膈莄蚁袄膈蒇蒄螀膇膆蚀蚆膆芈蒃羄芅莁蚈袀芄蒃蒁螆芃膃蚆螂节莅蕿肁节蒇螅羇芁薀薇袃芀艿螃蝿袆莂薆蚅羆蒄螁羄羅膄薄衿羄芆蝿袅羃蒈蚂螁羂薁蒅肀羁芀蚁羆羀莂蒃袂羀蒅虿螈聿膄蒂蚄肈芇蚇羃肇葿蒀罿肆薁螅袅肅芁薈螁肄莃螄蚇肄蒆薇羅肃膅螂袁膂芈薅螇膁莀螀蚃膀薂薃肂腿节蒆羈膈莄蚁袄膈蒇蒄螀膇膆蚀蚆膆芈蒃羄芅莁蚈袀芄蒃蒁螆芃膃蚆