2018滨海新天地商业街开业活动策划方案83P.doc

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1、2018滨海新天地商业街开业活动策划方案83P　　策划内参策划内参策划内参AnancientChinesebookaboutplantsexplainsthat"inMinorSnow,theweatheriscoldanditisgoingtosnow;whiletheearthisnotfrozenenoughandthesnowislight."WearinghatsandscarvesCOASTALNEWWORLD城市地标人潮所向繁华所起人潮即是繁华潮策划内参东京的六本木、巴黎的香榭丽舍、上海的南京路、……巴黎上海TOKYOPARISSHANGHAIC

2、OASTALNEWWORLD策划内参Theirinnerheatenergycan’tgetout.Theirinnerheatenergycan’tgetout.COASTALNEWWORLD滨海新天地商业街舟山人潮新主场掀起舟山繁华潮ZHOUSHAN舟山策划内参潮海量高消费人潮国内外众多大牌潮集掀起舟山繁华浪潮COASTALNEWWORLDHereareseventhingsyoushouldknowaboutMinorSnow.HereareseventhingsyoushouldknowaboutMinorSnow.Hereareseventhings

3、youshouldknowaboutMinorSnow.COASTALNEWWORLD策划内参潮起海滨滨海新天地商业街盛大开业TIMEPLACEOBJECTCOASTALNEWWORLDForthousandsofyears,thepeopleofNanjing,JiangsuprovincehaveweledMinorSnowwithpickledvegetablescookedindifferentways.时间2018年7月21日-7月23日Inthepast,duetoinconvenienttransportation.地点滨海新天地商业街Inthe

4、past,duetoinconvenienttransportation.对象项目领导、媒体、舟山市民等Inthepast,duetoinconvenienttransportation.策划内参PART01亮点概述PART02前期宣传PART03氛围布置PART04活动内容PART05后期暖场PART06执行细节目录CONTENTS策划内参点亮点概述HereareseventhingsyoushouldknowaboutMinorSnow.Forthousandsofyears,thepeopleofNanjing,Jiangsuprovincehavewe

5、ledMinorSnowwithpickledvegetablescookedindifferentways.策划内参一波强势植入の独家记忆一次规模空前の时尚派对一次至潮够INの潮玩集市COASTALNEWWORLD亮点概述Inancienttimes,glutinousricecakewasatraditionalfestivalofferingtothebullgodusedbypeasants.Inancienttimes,glutinousricecakewasatraditionalfestivalofferingtothebullgodusedby

6、peasants.Inancienttimes,glutinousricecakewasatraditionalfestivalofferingtothebullgodusedbypeasants.策划内参一波强势植入的独家记忆…独家记忆色魔力蓝ONE独家记忆色-魔力蓝亮点一策划内参BLUE蓝独家记忆色——魔力蓝独家记忆色—魔力海洋的代言色夏日的清凉色年轻的潮流色梵高的星空色以清澈精致的蓝色作为开业主色调，让来宾感受到海滨·新天地扑面而来的清凉海滨气息，同时大片色彩的铺陈，为活动营造独家记忆点，制造噱头有利于活动宣传Inthepast,duetoinconve

7、nienttransportation.COASTALNEWWORLD蓝色蓝色策划内参一次规模空前的时尚派对…TWO亮点二潮音乐节嗨唱舟山策划内参DAY01DAY02DAY03Wearinghatsandscarves潮童时尚趴网红音乐节海滨音乐节COASTALNEWWORLD网红抖音歌手网红抖音神曲网红就在身边潮童乐队潮童走秀演绎潮童时尚海洋主题舟山印象独一无二的海滨音乐节三种风格，三夜嗨唱WearinghatsandscarvesWearinghatsandscarves打造海滨潮流不夜城策划内参一次至潮够IN的潮玩集市…独家记忆色魔力蓝THREE亮点三潮

8、玩集市趣玩集结策划内参主题二主题三We