麦包包电子商务案例分析.doc

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1、电子商务案例分析——麦包包网班级：电商1201班学号：201213370113姓名：熊瑶目录一、公司简介..............................................................................................................1二、企业文化..............................................................................................................1三

2、、麦包包SWOT分析............................................................................................2（一）优势..................................................................................................................2（二）劣势.....................................................

3、.............................................................2（三）机会..................................................................................................................3（四）威胁..............................................................................................

4、....................3四、麦包包的营销策略..............................................................................................4（一）营销理念..........................................................................................................4（二）麦包包的市场定位..............................

5、............................................................4（三）消费者定位......................................................................................................4（四）具体营销策略..................................................................................................51

6、、多店铺营销........................................................................................................52、麦包包“出淘”策略......................................................................................53、“anywhere”政策..........................................................

7、...............................6五、麦包包的推广方式..............................................................................................6（一）事件营销......................................................................................................6（二）电子邮件推广方法......................

8、.................................