2014届高考英语一轮复习 话题阅读素材63.doc

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1、2014届高考英语一轮复习话题阅读素材63　　E-commerce,theSmallBusinessRoadtoProfits　　Isitcorrecttosay,"Asthebiggetbigger,thesmallgetsmaller?"Itcouldwellbeso,ifitweren'tfortheInternetandthesurgeof"electroniccommerce".Muchhasbeenchanged.Thinkbacktoadecadeagoandimagineyouwerelookingforaspecializedproduct.It'sastorywh

2、ichhappenedtome.　　Iwantedtopurchase300quillpenstohandthemouttoguestsatafunctionbeingheldinNov.1991.Itwasn'tuntilIhadexhaustedalmostalloftheMelbourneYellowPagesdirectorythatIgainedalead.AMelbournegiftsupplierknewofacompanyinBritainthatproducedquillpensinthequantitieswhichIrequired.Icommencedbyfa

3、xingtheSalesManager.Havingnoresponseafteraweek,Isentanotherfaxaddressingitto"anyonewhocanhelpme".AweeklaterIreceivedabrochure.Wechosethequillpensmostsuitableandplacedanorderfor300viathefax.After3daysIrangthecompanytoseewheremyorderwas,onlytofindouttheorderhadnotbeenreceived.Iproceededtorefaxthe

4、information.Theorderthenwasprocessedandtheyaskedforadepositwhichwassent.Theythenconfirmedtheorder.Beinginthefreightforwardingbusiness,IaskedourUKagenttopickuptheshipmentformeinthreedays.Atthatpointtheunexpectedoccurred.Theydidn'thavetherequirednumberofquillpensinstock.Theorderwasincapableofbein

5、gfulfilledontime!Theresult?Thewholeprocesstook6weekstoreachthepointwheretheoutcomewasnegative.Thiswasin1991.　　Thatisnotthewayodobusinessin2000.IftodayIwaslookingforquillpens,IwouldgostraighttotheInternet.ThereIwouldfindnumeroussuppliersofquillpensandbeabletoseeclearpictures,examineprices,knowwh

6、enandhowtheproductcouldbedelivered,andorderandpayforit.Todaysupplierscompetebytheirwebpagesandhaveopenedupthewholeworldtotheirproducts.　　E-commercehelpssmallbusinessescompeteintheworldmarket,againstmultinationalorganizations.Businesses,nomatterhowsmall,becomevirtualorganizationsandcangivethesam

7、einformationasthoughallthecomponentsofmanufacturing,warehousingandfreightwereavailableasin-housefunctions.　　Let'sassumethatmyquillpensupplierinBritainisnowjustthat--thesupplier.Thecustomer,however,doesn'tknowthat!Theseveralpartici