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1、【DEFINITION】InterculturalcommunicationTherearethreekindsofthingsyouneedtolearnifyouwanttobeabletocommunicateeffectivelywithWesterners.First,youneedtolearnaforeignlanguage,usuallyEnglish.Second,youshouldlearnasmuchaspossibleaboutWesterncultures.However,studyingEn
2、glishlanguageandWesterncultureisnotenough.Youshouldalsolearnsomethingaboutwhathappenswhenpeoplefromdifferentculturestrytocommunicatewitheachother—inotherwords,"interculturalcommunication."CultureCultureisalearnedpatternofbehavior,andisawayinwhichapersonliveshisl
3、ife.Itisanintegralpartofeverysociety,andcreatesafeelingofbelongingandtogethernessamongthepeopleofthatsociety.Cultureencompassesvariousaspectsofcommunication,attitude,etiquette,beliefs,values,customs,norms,food,art,jewelry,clothingstyles,etc.Everysocietyhasadiffe
4、rentculture,whichgivesitanidentityanduniquenessPeoplefromdifferentculturesliveindifferentregions,havedifferentjobs,havedifferentethnicbackgrounds,andsoforth.StereotypesItisaderogatoryword.Itmeansthatimage,idea,characterthathasbecomefixedorstandardizedinaconventi
5、onalformwithoutindividualityandisthereforefalseandshallow.Stereotypesmayhaveabasisinfact,buttheyaretoobroadandshallow,andtheygiveusthemistakenideathatapeople’sculturecanbesummedupeasilyinafewshort,simplestatements.Stereotypesarealsodangerousbecausetheymaytrickus
6、intobelievingthatknowingafewstereotypesisthesamethingasunderstandinganotherculture.InterpretationInterpretationisaveryimportantaspectofinterculturalcommunication.Itistheprocessofdecidingwhatforeigners’wordsandactionsmeanandwhytheydowhattheydo.Interpretationisapa
7、rtofallcommunication----eventhemostsimpleconversations.IndividualistIndividualistcultureisoneinwhichpeopletendtoviewthemselvesasindividualsandemphasizetheneedsofindividuals.Ingeneral,Westernculturetendstobeindividualist.Theyviewthemselvesasindependentofcollectiv
8、es;areprimarilymotivatedbytheirownpreferences,needs,rights,andthecontactstheyhaveestablishedwithothers;giveprioritytotheirpersonalgoalsoverthegoalsofothers;andemphasi