商务英语阅读Unit 1 叶兴国.ppt

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1、Unit1邵秀荣2014.10BusinessEnglish:AReadingCourseWarm-upQuestions1.CanyoumentionsomemultinationalcompaniesinChina?2.Doyouwanttobeamemberofthesemultinationalcompanies?Why?3.WhatarethedifferencesbetweenthesemultinationalcompaniesandthelocalcompaniesinChina?B

2、usinessEnglish:AReadingCourseReadingSkills:IntroducetheBasicInformationaboutBusinessEnglishReadingThreequestions:1.WhyshouldwedoBusinessEnglishReading?2.WhatdoesBusinessEnglishReadingmainlydealwith?3.HowcanwedotheBusinessEnglishReadingeffectively?Busin

3、essEnglish:AReadingCourseTextA：TheNewInternationalStyleofManagementQuestions1.Whatisthenewinternationalstyleofmanagement?2.IfyouwereAndyKlump,howwouldyouhandleyourone-on-oneassessmentofyourboss?3.WhatistheentrepreneurialculturesaccordingtoRohit?4.Accor

4、dingtothelastpartofthepassage,whatdoesamultinationalcompanydo?5.Accordingtothelastpartofthepassage,whatdoesglobalizationdo?BusinessEnglish:AReadingCourseTextANotesontheText:Transnationalroadwarriors:此处指从事跨国商务活动的人roadwarrior飞车勇士…sayHarvardBusinessSchool

5、facultyandalumni.Alumnus(男校友)—alumni(复数)可兼指男女校友如：HarvardAlumniAssociation哈佛大学校友会。alumna(女校友)—alumnae(复数)BusinessEnglish:AReadingCourse3.Ontheotherhand,beneathadeceptiveveneeroffamiliarity,culturegulfsoftenremainhidden.另一方面,在看似通晓的外表之下往往隐藏着文化鸿沟。4....they

6、shareanexpectationthatdifferenceswillbesetasideinordertoadvancewithcommonpurposetowardalargergoal-gettingthetaskathanddoneright.……他们有一个共同的希望，为了实现一个更大的目标——圆满完成当前的任务，不妨把各种差异搁置一边。setaside：搁置，放在一边。5.Theintegrationoftheglobaleconomyissuchthatnooneanywhereis

7、insulate.经济一体化达到了这种程度，使世界各地没有人与世隔绝。suchthat...：如此…。如：Theiranxietywassuchthattheycouldnotsleep．他们如此焦虑，难以入睡。BusinessEnglish:AReadingCourseTextATextB：NewThinkingforsuccessfulEntrepreneursTextStructureIntroduction：Determiningwhatsuccessmeanstoyouisacrucial

8、elementinearlystagesofnewventureplanning.Body:1.Definingsuccessthroughpersonalevaluation.2.Successcanbemeasuredthroughourpersonalvalues.3.Visioningandgoalsettingforbusinesssuccess.Conclusion:The4sharedpersonalitytraitsoftheextraordinari