区域经理实战手册-上善若水无争.doc

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1、目录序·································································杜建君（1）前言怎样做一个成功的区域经理？··········································（4）角色篇第一章一个重要的角色·····················································（3）　第一节崛起一个中坚阶层·················································（3）　　一.区域市场催生区域机构··········

2、·····································（3）　　　1．重视区域市场／2.设置区域销售机构　　二.一个阶层的产生····················································（6）　　三．肯定与荣誉························································（8）　　四．不菲的身价························································（8）　　五．价值创造高薪·················

3、·····································（9）　第二节在企业中的角色···················································（9）　　　真人感言投入地感受一次－一一个区域经理的职业体验　　一.区域经理的职能和角色··············································(13)　　　1.区域分支机构的职能／2.区域经理的岗位职能　　二．区域工作要点······················································（15）　

4、　　1．"经营"分支机构／2.把好财务做好公关／3.核心：销售管理／　　　4.人力资源管理／5．日常经营管理　　　案例：科龙的分公司管理第二章强者的生存方式·····················································(25)　第一节追求职业生涯的成功···············································(25)　　一.强烈的目标动机····················································(25)　　二．避开成长的误区··············

5、······································(26)　第二节区域经理的成长规划···············································(27)　　一.明确的职业目标规划················································(27)　　　1.用SWOT做自我分析／2.目标的概念／3.一定要完成目标／　　　4.扩大自己的朋友圈子　　二．区域经理的成长过程················································(30)　　　真人感言

6、从促销员到名企的大区经理／1．区域经理的一般成长过程　　三．务实的计划························································(34)　第三节彻底的执行·······················································(37)　　一．行动、行动、再行动！···············································(37)　　二．冲锋、冲锋、再冲锋！···············································(3

7、7)　　　　案例：决不放弃　　三．不断地学习与反省··················································(42)　　　1．突破成长的瓶颈／2.成功者的智慧　　四．成功青睐"有好习惯的人"·········································（44）第三章区域经理是这样炼成的···············································（47）　　　真人感言我的风格我的市场　第一节区域经理的修炼···