H酒店顾客在线预订行为分析及营销策略研究.pdf

H酒店顾客在线预订行为分析及营销策略研究.pdf

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1、HhotelonlinebookingcustomerbehavioranalysisandmarketingresearchAbstractWiththedevelopmentofthedomesticeconomyandthetourismindustry,thehotelindustryisbecomingincreasinglyfiercecompetition.Onlinereservationbookingmajorwayasamoderntourism,hotelbusinesssalesconst

2、ituteanimportantfactor.Toensurethecompetitivenessofenterprises,optimizemarketingstrategies,investalotofresourcestoanalyzecustomerbehavioronlinebooking,userinformationclusteringanalysisanddatamininghasbecomethefocusofattentionofthehotelmanagementindustry.Atthi

3、sstage,thedatasizeofhotelemployeesindailyoperationsandcustomerinformationmanagementprocesstodealwiththeexponentialgrowth,TB,PB,EBandeventheamountofdataisnolongeruncommon,thisistheclusteringanalysisanddataminingworkofthenewchallenge.Usingthetraditionalstand-al

4、onedataprocessingmodesingletreatment,notonlytakesalotoftimeandhumanresources,andbecauseofthelimitedstand-aloneprocessingpowerwilleventuallyleadtothegrowingamountofinformationexceedsthetimedataprocessingcompaniesacceptablerange.Againstthisbackground,thehotelma

5、nagementsystemsneedtobuildanefficientinformationhandling,massivecustomerinformationdatacollectionandcollation,researchcustomerbookingbehavior.Ingeneral,therearetwoways.Thefirstistoimprovethesingleprocessingefficiencyandincreasetheinternalmemory.Thiswaytheeffe

6、ctisobvious,canmeettheneedsofenterpriseinformationprocessinginashorttime,buttheacquisitionoftheupdateandthestorageunitofthedeviceusuallytakeslargecosts.Therefore,thisideaofdistributedparallelprocessingusingtheinexpensiveminicomputers,ormicrocomputersconstitut

7、eaprocessingcluster,theK-meansalgorithmisappliedtoadistributedsystem,withaviewofHhotelcustomersbookingbehavioranalysisandresearch.Thepaperisdividedintosixchapters.Firstly,elaboratedontheresearchbackground,significance,researchstatus.Secondly,thispaperintroduc

8、esrelatedtotherelevanttheoriesandconcepts.TheThirdchapterintroducetheHhotelbackgroundtoanalysesthecurrentsituationoftheonlinebookingbehavioranditscustomers,putsforwardthenecessitytoimprov

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